New #LOEWESS18 Campaign revealed today in Paris. A backlit fashion image by Steven Meisel is the campaign's central element, starring 17-year-old model Oliver Sonne in his first major campaign.
The campaign also includes an image from Meisel’s new series of works ‘Compositions,’ in which disparate objects are laid out on a transparent table set in front of a painted cloudscape, suspending the distinction between what is real and what is illusory.
Another image shows the Goya backpack in a combination of black calf and tartan knit.
Creative direction by @jonathan.anderson and @mmparisdotcom
Photography by Steven Meisel
Styling by @benjaminbruno_
Product photography by @cristiani_toubiana