Recently a guy a few years my junior and tightly wired into the corporate sales world in a company in flux from start up to major player asked me after several questions of my own, "What do you do, Steve?" I kept the answer simple. "I ship cars." As a good salesman should he followed up with his discovery and qualification process, ultimately ending with the double-stacked/two pronged question, "What's your value proposition and what makes you different?" I kept the answer overly simple. "Me"
He dug. "That's it? C'mon man?! What's your angle?" etc, etc.
I responded with the truth, which I find always cuts to the core faster than anything else... "Yes, my company has a stellar and growing reputation in the industry. Yes they carry extra insurance to ensure protection of their clients. Yes, we practice and pride ourselves on accountability and responsiveness to our clients and yes, we as a company so as good a job as any at shipping cars and logistics...but, at the end of the day I am the product in the nearly truest sense. Once given the first and succeeding opportunities to transport a vehicle for a dealer, private collector, or someone relocating their life I give them a level of honesty, service, and fairness that is held by few in the industry and will go above and beyond to get things done and done correctly to a standard that is higher than most aspire to." END OF CONVERSATION...NEXT TOPIC
In addition to shipping cars I love art and have been a lifelong dabbler, doodler, and passionate enthusiast for a range of mediums.
My pad and a mechanical pencil are my go to weapons of choice if I'm writing notes to sketching a Singer reimagined 911.
On the occasion I have time I paint and am increasingly interested in vehicle design and modification.
Follow @classactshipper @beaconshippinglogistics @lombardiart