There’s an old standard that its bad business to get politically involved. I disagree wholeheartedly. This past weekend’s display of absolute hatred, violence, and racism is unacceptable and disgusting, as was 45’s response. As a business owner I have the responsibility to use my platform to call out hate + racism, promote love and acceptance, and lend support when and where I can. To that end through the end of September I will donate 20% of my total sales through the LMJ website to the ACLU + The Southern Poverty Law Center. All you have to do is select the organization of your choosing at checkout. If you are unable to donate you can lend your voice to calling out prejudice, or provide space to those without your privilege. We have to do better.