littlebigepic littlebigepic

433 posts   1435 followers   780 followings

Little Big Epic  Creative agency. Branding, strategy, advertising, social. Melbourne based, global clients.

http://www.littlebigepic.com.au/

How much did @volkswagennl pay Grabarz & Partner to plagiarize our 2009 award - winning @volvo "Blind Preview" campaign?

Feel free to congratulate their "creativity" here: @grabarzundpartner
#plagiarism #adcampaign #blind #copycat #nooriginalideas

Nivea had an activation campaign at the local shopping mall consisting of the public hugging young Nivea girls and measuring their "top front pressure, lower back pressure and warmth" as the girls got tightly hugged by strangers.
The levels of wrong with this approach are staggering. I feel sorry for those girls.
#awfulmarketing #sexistmarketing #agencylife #brandactivation #gonewrong

Visiting a Spanish Catholic church I wonder if the best marketing hook to get people's defenses down is empathy. It makes you feel sorry for the brand personification and therefore more open to be persuaded.
#empathy #neuromarketing #jesuschrist

Visiting my friend.
#designerlamp #atelier #artlamp #cloud

Klay. New company name for European tile imports.
#naming #branding #logo #branddesign #corporateid

Ever wondered how do cigarette advertising still works? Apparently in the Netherlands it's ok to show plasma screens with non stop advertising for tobacco.
#cigarettes #death #cancersucks #badadvertising

This image. The bicycle version of the girl sprawled all over the bonnet of a nice car... or a confident woman -to- woman invitation to buy a girl's bike?
#bikead #bikelove #womanonbike #bicycleporn

Could it help? Every little bit counts, and mountains can be moved a grain at the time. So this is my contribution - one of many - to the cause.
Marie Claire magazine has published my @littlebigepic ad targeting the #genderpaygap featuring my stunning daughter and Erin Pimm photography.
Chuffed to share the creative stage with Clemenger BBDO, GPY&R and M&C Saatchi - proof i can hold my end with the best in the industry! :D - Feeling proud!
#paygap #internationalwomensday #marieclaire

Marie Claire magazine has published my @littlebigepic ad targeting the #genderpaygap featuring my stunning daughter and Erin Pimm photography.
Chuffed to share the creative stage with Clemenger BBDO, GPY&R and M&C Saatchi - proof i can hold my end with the best in the industry! :D - Feeling proud!
#paygap #internationalwomensday #marieclaire

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