lifeofsal lifeofsal

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Sal Ali • CEO/Founder FARSALI  After 6yrs+ working in brand & product development, I lost my passion.. I got that passion back when I created a beauty brand out of love for my wife.

Sometimes when I get overwhelmed, I ask myself... Is all this work worth it? Why am I even doing this? ... then I look at you, and I have all my answers. You're my motivation, my muse, and my reason for everything ❤ This is for you, for us, and one day... for our own little family 😊

I never really had the chance to share my story behind the Volcanic Elixir... which was the FIRST @farsalicare product... one that is near and dear to me.
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As a teenager, and sometimes now, just like a volcano.. I would have inflamed, itchy eczema.. around my eyes, neck, and underarms (swipe left to see a pic I posted from 2014 with my flaring eczema around my left eye).
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One of the things that I learned while researching alternative care for my struggle with eczma, is an ancient Polynesian secret. Thousands of years ago, in the remote islands of Tahiti, the natives discovered a strange tree growing near the ocean. The natives learned that the nuts of the tree had a special oil in it. They used this oil as a moisturizer, and natural healer for their skin and hair.
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I was intrigued, because I have done almost everything to try and help my inflamed skin… so I decided to give it a try. My rashes started to clear, and I quickly learned how this magical, but simple ingredient, helped to regenerate skin tissue!
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That's how the Volcanic Elixir was born. It's a potent and powerful treatment oil, great as the last step of your nightly routine.
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I still can't believe how far FARSALI has come since the launch of this product. Keep swiping left to see how the original packaging looked like when it first launched.
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Feeling so grateful and thankful to see FARSALI grow-up so much in these 3 short years. 🙏🏼

We did it again #FarsaliFam! Another @Sephora HOT NOW feature 🙌🏼 This post is a little overdue... but I wanted to be sure to document this milestone 😊
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Last February, FARSALI officially launched in Sephora.com on Valentines Day (which I believe was fate... instead of a coincidence) 💝 One month later, FARSALI launched in store, with a HOT NOW feature! And NOW... again with Jelly Beam! ✨
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I feel very blessed, and I'm beyond grateful for all your love & support FARSALI FAM 🙏🏼 Whether you comment on my posts... like my posts... or even just follow my journey... I see and read it all 👀 So I just want to say thank you and express my gratitude.
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If there are any products that you'd like to see from FARSALI next... let me know in the comments 👇🏼 I may, or may not, be already working on something skin-changing! 😊 Thank you again... I can't wait to share the new and exciting products that I'm working on this year!
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#farsali #sephora #sephorahotnow #jellybeam

Me wondering if the ocean is salty because the land never waves back 🌊
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#hawaii #maui #maluakabeach

Every storm in your life is followed by a rainbow. The greater your storm ⛈ the brighter your rainbow 🌈
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This picture reminds me that I couldn't have taken my trip to Hawaii, if it wasn't for the @farsalicare team--aka my rainbow.
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I've been a "one man show" for the last few years--which I couldn't have pulled off without the emotional support of my wife. We are support systems for one other. I didn't have any investors, so I had to tap into my savings, and do all the work myself (not saying this to brag, but there is a point at the end of this)...
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I did everything from customer support, to social media, to graphic design, to web & product development. But, like any human would, I reached a breaking point...
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I never publicly shared this before, but near the end of 2016 I was almost ready to give up. It was just TOO much for me to handle. I couldn't run the company on my own. I needed help desperately!
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Enter 2017: It was the year where I NEEDED to have a team to work along with me, so that we could take Farsali to the next level TOGETHER! It was a roller coaster of year... from launching in Sephora to global distribution, but we pulled it off as a TEAM!
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I'm beyond grateful that I get to work with such amazing, passionate, and smart teammates everyday 🙏🏼 So thank you team Farsali for taking this journey with me... I'm so excited for us to make our mark in the industry TOGETHER! I'm still very hands on, because Farsali is my baby, and the team behind Farsali is family 😊 (this includes any #farsalifam reading this)!
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WORDS OF WISDOM: It's not always rainbows and sunshine when you are chasing your dreams. There are a LOT of rainy days... a LOT of pain... and a LOT of emotions. But if you can weather the storm, I promise you there is a rainbow ahead 🌈 and it's beautiful!
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#farsali #hawaii #maui #haleakala #haleakalacrater

At the edge of the Haleakala volcanic crater 🌋 Considered as an active "sleeping" volcano, which last erupted 228 years ago.
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I'll be honest... this trip to Maui has been one of my most adventurous trips as of late. I'm usually the type that just wants to relax and unwind, without capitalizing on the moment.
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Over the last 3 years, I haven't had much time to travel, because I've been mostly "stuck" at my desk... BUT this taught me 3 important life lessons:
✅ learn to live in the moment
✅ don't get so caught up with a goal, that you forget to enjoy the journey to it
✅ it won't always be a smooth ride, but you'll cherish your journey forever; because the destination usually becomes just another check mark on the bucket list
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#Hawaii #Maui #Haleakala #HaleakalaCrater

I'm so grateful that with your hand in mine, we get to experience life's journey together. Through all the ups, and the downs, knowing that you're right there by my side is what makes it all worthwhile.
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I just want to remind everyone that love isn't something that is just specific to one day.. to me, it's what life is all about. It's everyday. I don't just mean the romantic kind of love, I mean all kinds of love. Loving your family, loving your friends, and loving yourself!

At San Francisco to meet with Sephora's leadership team, for a two-day event. I've never been to SanFran, so I'm trying to do few touristy things to get a little "work-cation" during this trip 😊 Any recommendations?
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I used to travel a lot before Farsali... but lately, time has been such a valuable commodity. I'm still trying to figure out how to balance work and life. But if there is one thing that I'm learning... it's the fact that the most valuable thing we have in life is time... Time is limited... No amount of money can get time back. The bad news is time flies. The good news is you're the pilot. ✈️
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#sanfransisco #goldengatebridge #workcation

Here is a 60 second highlight reel of "behind the scenes" of my week spent at Farsali headquarters in NYC. Let me know if you want to see more 60 second highlight reels like this. Hope you enjoyed this one ☺️
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During the week...
▪️ I went in to make a visit to the lab
▪️ finalized some top secret formulations with lead chemist.. so excited to share with you all soon!
▪️ had some meetings
▪️ interviewed candidates for new positions in Farsali
▪️ had more meetings
▪️ welcomed a new member to our team.. wooo the fam is growing!
▪️ had a press interview
▪️ more meetings
▪️ had a team dinner... it was delish... and the rice heart made me realize how much I missed my bae, so finally: ▪️ I made a late flight back to Toronto to squeeze her
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REMINDER: To keep your dreams alive, you need to believe in yourself, have a vision, work hard and be persistent. And don't forget... life is all about the journey, not the destination. Don't ever stop dreaming, don't ever stop chasing your dreams, and enjoy the ride!
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#dreamscometrue #nyc #farsali

I never broadcasted my vision when I began my journey with @farsalicare because, quite honestly, when I told people... I either got a sly smirk, or a sarcastic "good luck"... SO I was afraid of being ridiculed.
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I once spoke to the CEO of a big brand (currently owned by L'Oreal), about my vision of makeup-skin... and let's just say... I didn't exactly get great words of encouragement 😔 So I kept my plans to myself, and decided that I'll start talking when the results start speaking for themselves.
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So what are the Top 5 "results" with FARSALI so far?
1️⃣ Currently a best seller in Sephora.
2️⃣ Unicorn Essence (primer+serum) is a Top 3 primer at Sephora (up against Smashbox, Fenty & Benefit).
3️⃣ Rose Gold Elixir is the top selling face oil at Sephora (up against Sunday Riley & Kiehl's).
4️⃣ Skincare brands under the Estée Lauder, L'Oreal & Shiseido umbrella (the BIG 3) are noticing what FARSALI is doing, and starting to add makeup claims into their skincare products--this was never done by the skincare industry before.
5️⃣ Makeup brands (under the BIG 3) are noticing how FARSALI's products are integrating into makeup routines, and getting inspiration for their product ideas to application/marketing methods.
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All of the above excites me! Because it further validates my vision and purpose. Seeing brands under the BIG 3 taking notice and adapting, is super encouraging and validating at the same time!
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I believe that Makeup-skin will only be recognized, as a true category, when we start seeing more brands positioning themselves like FARSALI... and of-course, when we see a category in Sephora called "Makeup-skin" 😁
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Till then... we've got a lot of work to do #FarsaliFam! To some we may seem a little crazy, but I truly believe in Makeup-skin! It IS a category that is yet to be defined... and YOU are helping us define and pave the way! #ThankYouFarsaliFam
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MORAL OF THE STORY: If you aspire to do something new or different, don't let someones opinion discourage you. Not everyone will be a believer at first. Stay persistent... and your hard work will shine through!

Trip down memory lane this weekend... here is a quick montage 📽
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I took my Queen 👸🏽 back to where our journey together started over 10 years ago. This was the park/beach where we had our first "date" and where I eventually proposed 💍
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I didn't have the means to take her anywhere fancy back then... but it didn't matter because we both knew that it's the simple things in life that mean everything. I wanted to relive that moment, so we went back this weekend... although it was cold AF, we had the beach to our selves 👫 It couldn't have been any better!
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I want you all to know that although it may seem like our relationship looks perfect... in reality it's actually imperfectly perfect. Just like everyone else, we get into arguments & fights, BUT at the end of the day... we respect each other AND accept each other for who we are. A relationship takes constant work and communication to stay successful. It's not a one time thing... it's on going.. just like anything else in life. Success is easy... maintaining it is the hard part.
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REMINDER: If you're married, in a long term relationship, or any relationship in general... one of the most important things to remember is to make time for each other, as if you're STILL trying to "win" them over... and over again.

If you are interested to know what goes on BTS of a product launch... here is a timeline of key events that took place leading up to the launch of Jelly Beam:
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▪️ May 2017 - I started working with the lab to begin working on Jelly Beam. I told them that I wanted to launch it in 6 months. They told me I was crazy, because it was a formula that never existed before. It wasn't going to be easy! I started drawing out concepts for packaging design--there was no time to waste! I asked #FARSALIfam for help on deciding packaging shape. It ended up being the cushion shape.
▪️ June 2017 - Lab started working on formulation. I made a 3D printed version of my drawing to see how it would look in real life. After seeing the model, I wanted to round the box more and emboss the logo.
▪️ July 2017 - Went through several back and forth samples from the lab. They were having a tough time with the formulation and consistency. I got a revised 3D model printed out, which looked great. I sent that over for production.
▪️ August 2017 - Got some great lab samples for Jelly Beam. Next step was to start stability testing, which can take up to 2 months. Timing was getting tight, but good news was that final packaging sample came in, and it looked perfect!
▪️ November 1, 2017 - Jelly Beam launches at farsali.com. Made it just in time... inventory literally got to the warehouse the day before launch! Too close for comfort.
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There is a LOT more detail that goes into a launch... but I hope you found this summary interesting!
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What excites me to wake up and do this everyday, is that I still learn so much every SINGLE day! Through experiences like this, I learned why new innovations should be planned out at least 8-12 months in advance. Now I know, and so do you 😊
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REMINDER: Things don't happen right away & it never starts out pretty or perfect. It takes time to progress. Be persistent and you'll get there!

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