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liesegardner liesegardner

888 posts   5832 followers   971 followings

Marketing+PR+Social Media🚀  Brand therapist 🎯Content marketer ✏️Working with #eventprofs to connect to their ideal client. Posting inspiration and the #passionsthatdriveus

http://liesegardner.com/five-offline-marketing-ideas/

Idea Two of Five Offline Marketing Ideas (link in bio to all five): Build community by holding an event. BONUS POINTS if there is an educational component such as a seminar.
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Case study: The store layout of @XOBloom lends itself easily to seminars and events. To attract the wedding market, we created a seminar series featuring successful, well-known personalities. The synergy made sense with a floral design studio. Local wedding and event planners got business tips and insights, the chance to meet one another and an opportunity to know more about XO Bloom. All this and a beautiful cheese platter!
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Marketing streams all lead to a final destination – our ideal clients. On the blog this week, fresh ideas from one of those streams – face-to-face marketing – that worked for @xobloom! Link in bio.
#casestudy #marketing #offline

Decisions. Decisions. How many do we make in a day? And then, how many times do we wonder if it was the right one? As a former champion second-guesser, I know how paralyzing this can be!
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I’ll tell you what cured me of it … working on a house. There are just so many decisions that need to be made quickly before the next step can be taken. With no time to second guess myself I simply choose to accept all my decisions and move on! Surprisingly, they have all worked out!
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Did you know?! The Latin roots of the word “decide” are literally “to cut off.” Making a decision is freeing. When we cut off all the other choices, we can concentrate, and accomplish, our end goal. Go get it!
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#eventprofs #passionthatdriveus

Weekend fuel! Getting ready for IMEX @imex_group this week!! Who will I see there?
#imex #eventprofs #weekendeats

Creativity doesn't always live on a shelf, easy to reach like a box of cereal ... Just ask Jerry Seinfeld.
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The comedian breaks down his joke, "Cookie Crisp," a riff on cereal, on a Netflix special. Of the creative process he said, "I don’t want people to know how much work I put into it. I just think it’s more fun when it seems off the cuff."
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He will work for 15 minutes to cut out just one syllable so that a joke is rock solid. And even then, after all that work, it still might have to be scrapped. Don't we all know that feeling?!
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And yet, passion keeps us showing up to do the heavy lifting, over and over again, knowing that even our pet project, design, or idea might not see the light of day!
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Lesson: Even if one cookie crumbles, keep going. If you love what you do, perseverance is no joke!
#passionsthatdriveus #creativity #eventprofs #creativeentrepreneur

"Success means we go to sleep at night knowing that our talents and abilities were used in a way that served others." -Marianne Williamson
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#success #sweetdreams #passionsthatdriveus #creativeentrepreneur

I want you to have this book!
⭐️ Last month I did something I never do … I picked up a copy of a book – this one -- in an airport. Generally, I’m a work-on-my-laptop-girl on a plane, but something about this said “READ ME!”
⭐️ And I did! @JenSincero puts together an engaging mix of her own stories starting out, fears, vulnerabilities and how she overcame them. An inspirational and fun read for creative starters as well as experienced pros.
⭐️ We all need this information at different points on our journey. So maybe it's right for you today, maybe tomorrow. No matter what, it’s always good to have it in your back pocket.
⭐️ Truth ... I have never used the term “badass!” To me, it’s about bringing out the supahstah that shines bright in each of us. Be a star!
⭐️ I’d like to give you a copy of this book. To enter, just be following me and tag a fellow rising star (er … badass?) in the comments! Winner will be chosen at random Friday. 💛

The immortal words of our Los Angeles Times food critic .... perfect for #nationaltacoday! The only bad taco is the one you didn’t eat. Is it lunch yet?
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#taco #tacos #mexicanfood #instatacos

Cheers to the successful people who are powered by a substantial amount of coffee! If you feel me, drop a ☕ emoji in a comment so I can toast YOU!

Hello October, my favorite month! It’s what I think of as the true beginning of fall. It's the season of sienna light in the day, and hot pink sunsets that embrace Los Angeles in the evening, both ushered in by warm Santa Ana winds.
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Written on those winds is a message of new beginnings and projects rich with intent and purpose. I'm ready for the sound of rustling leaves underfoot, new collaborations and yes, candy corn! A guilty pleasure! What are you looking forward to this fall?
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#eventprofs #passionsthatdriveus #octoberfeels
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#regram of a gorgeous Venice Beach, California, sunset captured just days ago by @artgrayphotography

I’m starting this day in quiet reflection, knowing that I am exactly where I am meant to be.
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A week ago I said goodbye far too soon and unexpectedly to my sweet cat Rossi. Twelve years ago I found her on my doorstep when she was just barely weeks old -- wild, sick and dying. Once healthy she was fast, zipping around the house from zero to 60, earning herself a name after the great Italian motorcycle racer Valentino Rossi. She grew to be a good friend, a fierce defender of the back yard, a tuna aficionado, a happy hedonist and a loving being who brought me much joy. 🐾
Love and loss …. Both leave us vulnerable. And so, like the delicate skeleton of a leaf fossilized in rock, we surround our fragility with hardness. But life is sweetest when we crack through that shell, exposing the beauty of the fossil, and letting both joy and sadness in. For the two always go hand in hand and I’m grateful today for both while remembering Rossi.

We each have so much to give one another and nothing to lose by doing so. Who can I help today? #mentoring #collaborationnotcompetition #eventprofs

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