LKC has been thinking long and hard about the best ways to actually make a difference with what happened on Friday.
We don't want to use this horrendous situation to increase sales, or promote our brand.
But we wanted to use our platform to give everything we can.
So here is what we are thinking: From now - until the 3 week anniversary or the terror attack, we will donate ALL PROFITS - everything - to the Christchurch fund.
From today March 15th until April 5th, every new order from a lover working with us will have the entirety of the profits from their order sent to Christchurch.
All we will take is the barebones to keep a roof over our business, and pay our incredible jewellers and precious stone suppliers - I as the founder won't even be taking a wage.
It doesn't matter how many or few orders we get, none of it will go towards our own growth in this time.
Hell, I think our accountant will scream. But this is what feels right at this moment. Money comes and goes but helping our Muslim brothers and sisters in Christchurch is more important than anything to me right now.
Join us in the next 3 weeks for an all-profits donation. From us, to Christchurch - we stand together.
Everyone is welcome and we refuse to have anything but love and generosity be our direction.
Love, LKC x