Approaching this subject is hard because no matter what you say someone will be offended. But at some point, people need to speak up out loud and point out some injustices.
A few weeks back, Huda revealed her baking concept. And when I saw some on the promos I truly thought that I was looking at a @beautybakeriemakeup campaign. And I thought to myself, "I didn't know Cashmere expanded her range" then I read the caption and I saw that it was @hudabeauty.
So I was truly confused. From the concept to the color scheme, it all scream #beautybakerie but yet I didn't hear a voice loud enough bringing these blatant similarities to the forefront.
December 2017, Huda received a HUGE INVESTMENT from #TSGCONSUMERGROUP This the same group that financed Smashbox and Revolve. And you follow @Revolve this company always sends influencers on mind blowing trips. But a few years ago, they were broke and busted the house. The p
Yet companies beautybakerie and other black owned brands are always self funded even after they achieve growth, recognition and more. And additionally black brands can't even get meetings with investors or if they do their brands' valuation is so weak. And yet black women display wit, creativity, ingenuity. And so many of our brands are underfunded, not valued, and our ideas are stolen.
If you go to @Sephora, I asked you to count the number of brands that are owned by black people? NONE. And yet we have amazing artists such as @ajcrimson @denessamyricks so when a smaller black owned brand comes out with a company concept and a other brand comes and takes it all the way down to the color scheme: IT IS WRONG. Yet, a white or Persian or Arab brand can copy from a black person and get a deal with Sephora. And this why we need to support @ulta because Ulta buys from all vendors.
I even read Huda's explanation and she can't even bring herself to acknowledge similarities? She can't even bring up the other company's name fear of bringing exposure to her? But these will be same people who will tell you all about #GIRLPOWER
THIS POACHING FROM #BOMB BRANDS needs to stop. We as black creators are not here to enrich other ethnic groups and be ignored. PART II next.