Beauty is not only an ever-fixed non-inclusive concept but, also one that is largely commercialised.
The subliminal messages we receive from the media teach us that what is beautiful is what is currently acceptable to the majority but also, that anything that falls out of that standard is automatically not. Consequently, this has taken away the ability of many Womxn to see themselves as beautiful. But to understand & reinforce why this is problematic, we must understand who benefits from it.
First, corporates. They see beauty as a market strategy that ought to be used to maximise profits. Our often inevitable sense of imperfection & desire to be acknowledged as beautiful by the masses makes us, to them, a target market as we are willing to buy into the image they sell us. The second beneficiary is the patriachy.
The narratives & standards that govern what is means to be an "acceptable & beautiful Womxn" are often set by men. We are meant to be made into the ideal being that pleases them & if we are not that being, then our essence is lost. We are made to believe that male attention & high opinion about us is the most significant way to validate ourselves. Then there's the media.
They don't have anything to report if no one is keeping up with current trends, if no one is crowned the most beautiful Womxn, & if no one wears a bikini & has love handles. So if they're not propagating the standards created & shaming those who don't fit them, they lose their power & money.
In all these beneficiaries & more, Womxn, especially Black Womxn, are not a part of them. But here's the thing:
Beauty is not a standard but an individual expression of what is beautiful. It includes influences such as your identity, where you come from & what inspires you. All people receive these influences from diverse sources, therefore, each person's idea of beauty may differ from that of the other.
The coexistence of these ideas comes from not holding yours superior & trying to enforse it into others. It also comes from understanding that it is acceptable to have a different idea of what is beautiful & to autonomously persue it regardless of how many people are pursuing the same one.