kevin kevin

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Kevin Systrom  CEO & Co-founder of Instagram

Today, we’re launching a new Direct experience to make it fast and easy to turn any conversation into a visual conversation with photos and videos. Texts and reshares will now appear in the same thread with disappearing photos and videos so you can seamlessly go back and forth with your friends. Send a disappearing photo or video to let your friends know what you’re up to, a funny selfie to capture the mood, or share what’s happening around you. We're excited that 375 million people are already using Direct every month!


@mikeyk and I recorded a video to document some of our most memorable moments from founding and growing Instagram. We’re hiring more awesome people to work at Instagram all the time, and we wanted to find a way to immerse them in our history and unique culture. This video is one of the ways we’re going to do that.
We talked about what it was like to launch in 2010, our first day on the Facebook campus, how we continually disrupt ourselves, and what our mission to “strengthen relationships through shared experiences” means to us. It was fun to relive some of our big moments, and I hope you’ll enjoy this behind-the-scenes peek!

I’m so proud of all the creative ways the Instagram community spread kindness on Saturday and Sunday for #wwim15❤️. This group from Nagoya, Japan, gathered in Odaka Green Park to celebrate their shared passion: photography. I hope everyone who participated had a great time!

Original photo by @ryutaro1214

Last September, we made a commitment to the community to keep Instagram a safe place for everyone. This year we will continue to act on that commitment and also focus on fostering kindness.
The first step is to celebrate the kindness our community is already known for. On March 25 and 26, Instagrammers will come together for Worldwide InstaMeet 15. Join an InstaMeet near you — or spread kindness by leaving an encouraging comment, giving an inspiring person a like or sharing a message of support with a friend.
As part of our goal to build a safe environment, we also have some updates to announce. Soon you may notice a screen over sensitive photos and videos when you scroll through your feed or visit a profile. While these posts don’t violate our guidelines, someone in the community has reported them and our review team has confirmed they are sensitive. This change means you are less likely to have surprising or unwanted experiences in the app. If you’d like to see a post that is covered with a screen, simply tap to reveal the photo or video.
We also have developed a new, easy-to-use site where you can learn about keeping yourself safe at for more information.
Our teams are focused on making Instagram a kind, welcoming place for everyone, and we’re just getting started.

As of today, Instagram crossed the one million advertisers mark. One of those advertisers is 16-year-old Morgan Hipworth, the owner of @bistromorgan, an artisanal doughnut shop he opened in Windsor, Australia. (Morgan runs his business when he’s not busy being in the 11th grade.) It’s because of entrepreneurs like Morgan and the ingenuity of our team at Instagram that we’ve reached this milestone today. Congratulations to the team!
Original by @bistromorgan

Today I took the #LiveTogether Norooz challenge with Pejman Nozad. At Instagram, it's our mission to strengthen relationships through shared experiences so Pejman and I went live over Persian tea to celebrate Persian New Year. Pejman taught me how to say "Happy New Year" in Farsi and shared some of his traditions for the holiday. I'm glad we could do this together and challenge Mike Krieger, Marne Levine and Kevin Weil to take the challenge next.

This week, I had lunch with some of our aspiring product managers. They’re part of a program lasts 18 months and includes 3 rotations working with different teams. We had a great conversation about some of the things they’re working on, like initiatives around keeping people safe on social media, messaging, advertising, and new formats for sharing. I learn so much every time I meet with the people who build the features our community gets to use!

Former Secretary of State Madeleine Albright stopped by Instagram today for a conversation about women's leadership, global events, and diplomacy moderated by @heyberna. Secretary Albright has spent her entire career fighting for rights for women and girls around the world, and made history by becoming the first woman to serve as Secretary of State. I am thrilled she could come to Instagram today to help us celebrate International Women's Day, and am grateful for all of our women leaders here at Instagram, including a few pictured here with Secretary Albright. #WomensDay #EmbraceAmbition

Today, we’re celebrating International Women’s Day. At Instagram, these are some of the amazing women work to bring us closer to our mission to strengthen relationships through shared experiences. You can find their contributions in our code, throughout the product’s design, in our marketing materials, on partnership initiatives and on our leadership team, to name a few. I greatly appreciate the work they do and believe that Instagram is a better company because of their contributions! #WomensDay #EmbraceAmbition

Thank you to to everyone who came out to the #Girlboss Rally today to see me chat with @SophiaAmoruso. We chatted about entrepreneurship, passion, and the most influential women in my life (hat tip @diane @nicole @kate!). We closed the session by taking this epic selfie-boom with the amazing audience! 🤗

My sister @kate and I take on the Oscars tonight! 👍🏻

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