kevin kevin

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Kevin Systrom  CEO & Co-founder of Instagram

Yesterday, LA Mayor @ericgarcetti visited Instagram HQ to talk to our team about how Instagram helps him connect with Angelenos, strengthen relationships within the LA community, and share his love for his city with the world. It was inspiring to meet Mayor Garcetti because he is one of the most active elected officials on Instagram. We love seeing how he captures his city and its people in his photography and shares his life as Mayor with our community. I’m excited to see how his leadership and hard work continues to shape Los Angeles.

Since introducing stories we've heard one thing clearly: "where are the filters???" Today we're adding them! With face filters, turning an ordinary selfie into something fun has never been easier. Tap the new face filters icon in the bottom right corner of the camera to try them all!

Thanks to Vice Admiral Ted Carter and the United States Naval Academy for hosting me last week in Annapolis. I learned a lot about how the USNA thinks about innovation and leadership, and I was inspired by how they pay tribute to their rich history with traditions. One of their traditions is Senior Capstone Day where seniors show off their engineering projects. My favorite project was by a group of students who built an F1 style race car from scratch (pictured here). It was inspiring to meet this next generation of leaders. I learned so much and I can't wait to bring back lessons of leadership, innovation and tradition to IG.

Every day on Instagram, we see people share their mental health journeys and connect with communities of support. One of these powerful voices is Elyse Fox (, who channeled her own experience with depression into the creation of Sad Girls Club (@sadgirlsclubpbg) where young women around the world have found strength, courage and comfort in community. People like Elyse are helping to make illnesses that can be invisible to friends and family more visible through photos and videos. We’re #hereforyou and inspired by our community’s support and compassion for one another.

From all of us in the Systrom family, especially @dolly, #maythefourthbewithyou ✨✨✨

Last night @Nicole and I attended the #metgala with my cofounder @mikeyk and his wife @kaitlyn - every now and then us Silicon Valley folks like to hang up our hoodies and throw on a tux. You can watch my story for more behind the scenes fun!

Channeling my inner @romanshotthis riding in NYC 👌🏻

My favorite part of the week is when our entire company comes together for our weekly Q&A. @mikeyk and I talk about important moments of the week, small teams present projects and then we take questions from all IG employees. This weekly event allows us to have a culture of transparency and openness and I believe it makes us a better company. This Friday was the first time we ran Q&A from our NYC office. It was lots of fun and I can't wait to come back!

It was so much fun going live with @theashleygraham today at Instagram HQ. We discussed her new book and kindness on Instagram. Thanks for dropping by Ashley!

Our New York team is growing quickly and here are some of the awesome women leading the charge. They recently started a Women of IGNY group to support each other and grow together. These groups are important to Instagram's culture and I'm excited to see this group grow and thrive.

Sometimes work means meeting with @emmaroberts and taking diligent notes on the world's tiniest laptop in the world's tiniest office 😂

I sat with young IG stars in New York City today and talked about how to make Instagram a better, safer, more fun place for their communities — all while making monstrous milkshakes @bunsbar and capturing the whole messy, delicious process on our Stories. Pretty sweet. Huge thanks to all of our creative communities who have chosen Instagram as the place to share their stories.

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