Repost @stellamccartney The
English bluebell is endangered. This rare, fascinating flower establishes its roots deep within the earth to establish a firm foundation for its future - just like our POP girls.
Our new fragrance, POP Bluebell, has all the individual characteristics of the flower - dewy, delicate and unique, without picking or damaging a single one. Biomimicry means capturing this unique scent, rather than interpreting it.
Discover #POPNOW on #StellaMcCartney.com.