Frustrated. That was the first emotion that emerged.
I spent 4 months planning for yesterday. Every day of the week ahead, down to the minute was mapped out and scheduled: emails, social media, blog posts, op-eds, videos. But then, 5 hours into the day, Amazon was sold out. When Amazon says, “Out of stock. Delivery in 2-5 weeks,” sales drop significantly (as you can probably imagine). I was frustrated, everything I had planned and mapped out was null and void if people couldn’t actually get the book. I emailed my publisher. Why didn’t we have enough? How quickly can we get more inventory? Did I screw this up? How will this affect my chances of hitting the bestseller lists if nobody can buy the book?
My frustration began to subside when I heard back. First of all, apologies were offered that they misjudged the popularity of this title. Second, they shared with me what they had done to prepare for the release. It was a popular book, they knew it from the pre-orders. In preparation, they distributed MORE copies of The Minimalist Home for the first week than the ENTIRE 2+ years of The More of Less combined. More copies moved in one week… than the previous 120 weeks of my first book! Wow. I had no idea.
My emotions changed. Gratitude. Overwhelm. Joy.
Later that day, both Walmart and Target ran out of stock. Rather than frustration, I celebrated…even refreshing the Walmart page watching the “Items in stock” slowly decline: 3 left… 2 left… 1 left… Out of stock. Hooray!
I woke up yesterday with excitement for a day I had mapped out months in advance. Within the first hour, excitement was replaced by frustration, anxiety, unease, and unanswered questions. But I fell asleep last night, again, filled with nothing but excitement and gratitude.
I love this book. It has potential to change so many lives. I am thankful for yesterday… and every day ahead.