jenniemarmstrong jenniemarmstrong

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Jennie Armstrong  〰️ cofounder of creative agency @loredeforce + @myfavoritekeychain 🌙 nomadic wanderer + reader curating @litandlibations ✨ i’m wild awake + dreaming

look we’ll just call these lil gems “senior year vs. freshman year” and leave it at that (#reptour in 2018 vs #1989worldtour in 2015) // p.s. - don’t even TRY to get between us and “don’t blame me” or “ i did something bad” 🥀

This is my dad, on his BIRTHDAY (🎉), doing exactly what he’s done every Tuesday for the past 16 years: volunteering at his church and making every person that pulls up feel like the center of the world. High fives and encouragement for the kids, small talk about last weekends game with the parents. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is the same man that keeps cold bottles of water on hand to give to our garbage collectors each week as they pass by. And the same dad that my whole life has done whatever it takes to give my brother and I anything we may need and more. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
He and my mom INVENTED the side hustle, and they used that money to make sure we always had money for Scholastic book orders and cash for field trips and bake sale days. (My dad, in addition to his day job managing a paint store, took on work hanging window treatments and driving limos. To this day, he still picks up extra limo shifts on the weekend. My mom works by day as a special education teachers assistant and nights and weekends doing hair out of our home).
To put it simply: I hit the f*cking jackpot with parents. They taught me about unconditional love, about believing in yourself and that you can be more than the circumstances you find yourself in, about working hard, and most importantly, that what you’ve been given doesn’t limit what you’re able to GIVE. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Happy birthday daddy, and shoutout to all the parents out there who made it happen in order for us to get college degrees, pursue our dreams, and live our purpose, something that is a ridiculous privilege that I vow to never take for granted 💛

my heart aches not being en route to the playa today - burning man was one of the most magical experiences of my life, and I never felt so free or so expressive. (this photo is from when I arrived on day one last year and did my obligatory dust angel). right now, I’m packing up and en route to spend 10 days with @clairembiggs to build @loredeforce 2.0, and sending so so so many dusty vibes to everyone heading to BRC. and for any first timers going - get ready for magic. see ya next year ✌🏼

August for me has always felt like the closing of a chapter, with September feeling like a fresh start, a new year, a clean slate. ⠀
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I tend to spend my August’s in transition and reflecting, and this one is no different. Right now, I’m focused on waking up early to meditate, move, and journal; on spending my days working on @loredeforce 2.0; on cherishing quality time with family and also enjoying time alone with a pile of books that are calling my name (peep my daily reading sessions at @litandlibations - I’ll still be hanging out over there). There are dreams I want to take action on and things I‘m craving to learn more about. There are trips to plan and friends to reunite with. There is so much, and I’ve never been able to help that I want it all at once. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
My wish for you is that this period between summer ending and fall beginning brings you everything you crave and need. See you soon beautiful humans. 💕✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
(p.s. - I got out of my robe and made it to @thebluehousenola today. If you are in NOLA, this is the best dang community you could ever hope to be a part of)⠀⠀⠀⠀⠀⠀⠀⠀⠀

DON’T LET THE FEED FOOL YA the majority of my daylight hours are spent in this robe working and my nighttime hours are me in this robe reading (shoutout to @laurengloyne who I don’t think I’ve had a single video meeting with yet where I’m not in this robe 😬)

@clairembiggs and I have dedicated our careers to helping people take action and turn their dreams into something real - something that makes money, makes an impact, and makes their life about more than a job they clock in and out of. ⠀⠀⠀
We spend our days at @loredeforce going deep with businesses + organizations to transform them from the inside out, but lately we’ve seen a huge need: the ability to help individuals make an impact in their businesses + in their lives, without the multi-month commitment that we’ve always had with our clients. That’s why today, we launched the CATALYST CALL.
Whether you want help launching a side hustle, need a branding brainstorm session, want to pick our brains about pricing and contracts, or just learn how we built a 6-figure consulting business in our first year working as nomadic BFF’s, we’ve got you covered. Nothing is off limits during these calls.
If you‘re ready to do the damn thing, HIT US UP. We’re here with the no-bullshit advice (and action plan) you need to go from talking about the difference you want to make and the life you want to build to actually making it happen. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Psst... the first 10 people who use code JENNIE10 when booking a call will get 10% off! 💥 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
SCROLL THROUGH the photos, then head to to book your call! [LINK ALSO IN BIO]

what do we think is this a better cover photo for my album drop or do we stick with the angsty all-black w/ vans look plz cast your vote

shola in nola 🌿

“I’m not good enough.”⠀⠀⠀⠀⠀⠀⠀⠀⠀
“I’m not pretty enough.”⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
“I don’t deserve this.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀
“I know things are going good right now but it’s almost TOO GOOD, so something bad will soon follow, right?”⠀⠀⠀⠀⠀⠀⠀⠀⠀
One of my most persistent daily practices has been watching - and then rewriting - my negative thoughts into positive ones. It took time before this became a natural process for me. When I first became self aware of my destructive thought patterns, I would beat myself up for having them at all and send myself straight into a shame spiral (HINT: THAT IS ALSO NOT USEFUL). ⠀⠀⠀⠀
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It took time before I could separate these negative, untrue thoughts (coming from my ego) from the kinder, truer voice that has since stepped in to help rewire my brain and prevent it from self-sabotage.
My process is simple: Deep breath, flip the script, smile, release. We are all too damn lucky and the world is too magical for that bullshit in our brains telling us we aren’t worthy. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Happy Sunday I love you 💛

so you start by buying a new pair of shoes and dancing in an empty parking lot then you enjoy a macaron and coffee under a clear roof while it rains then you grab a friend with a sunroof and the same taste in music as you and you go to fancy neighborhoods to take photos and go to a new bar to admire the light that comes through at magic hour and go for a drive that you cut short when you see a grand prix and the opportunity to get THE SHOT then you get fancy for a sec and sample 6 champagnes before walking to have a meal where there’s overgrown plants and twinkle lights in the courtyard and then you walk out into the street to dance and drink whiskey out of plastic cups until you end up at an art market in the middle of the night where you find the perfect denim jacket and then — ⠀⠀⠀⠀⠀⠀⠀⠀⠀


hey you guys my cousins wedding photos came in yesterday and i was wondering if y’all thought i should apply for the Most Enthusiastic Bridesmaid Award? (SCROLL TROUGH)

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