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Jeff Bullas  Entrepreneur, best selling author and keynote speaker. Grab your FREE E-BOOK: 101+ Tips To Double Your Traffic Without Paying Facebook a Cent

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Early morning ship watching from our new home!

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The way to motivate people in companies is broken.

That's what Patty McCord reveals in her new book "Powerful: Building a Culture of Freedom and Responsibility"

The other day I was lucky enough to have a glimpse between the covers of this industry shaking book before it was released to the market.

As the chief talent office of one of the fastest growing companies in the world Netflix), she says the old standbys of corporate HR such as:

Annual performance reviews

Retention plans

Employee empowerment

Engagement programs

Often end up being a colossal waste of time and resources.
She advocates and recommends (amongst many other thought provoking ideas): Saying good-bye to employees who don’t fit the company’s emerging needs

Motivating with challenging work
Not promises, perks, and bonus plans
And the practice and application of radical honesty

So.....The book is out now!

Learn the secrets of hiring, motivating and building a powerful company culture from the chief talent officer of Netflix.

The Marketing Revolution No One Predicted #marketing #marketingtips #AI #martech #bizgrowth #optimizing

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