Old faithful @levis_uk @levi #jeans #501 In 1853 Levi Strauss arrives in San Francisco and opens a wholesale dry goods business, selling clothing, blankets, handkerchiefs, etc. to small general stores throughout the American West.
1872 Jacob Davis, a Reno Nevada tailor, writes to Levi Strauss, telling him about the process he invented to rivet the pocket corners on men’s pants to make them stronger. He suggests the two men take out a patent on the process together and Levi agrees.
1873 Levi Strauss & Jacob Davis are granted a patent on the process
of riveting pants by the U.S. Patent and Trademark Office on May 20. It is patent number 139,121 and this is the invention of the blue jean.
The pants - called “waist overalls” - have one back pocket with the Arcuate stitching design, a watch pocket, a cinch, suspender buttons and a rivet in the crotch. We don’t know the origin of the Arcuate stitching design. Stories about it representing the wingspread of a bird are myths; the loss of our records in 1906 makes it impossible to know why the stitching was first used. There may have been a tradition of pocket stitching on men’s workwear but this has not been found in any research done so far. The cinch and suspender buttons were standard on men’s pants. Keep in mind that we did not invent the cut or fit of the waist overalls; what we did was take traditional men’s work pants and rivet them, creating the new category of workwear which we today call blue jeans.
The pants are made of 9 oz. XX blue denim, which comes from the Amoskeag Mill in Manchester, New Hampshire.
They are sewn in San Francisco, probably in a combination of factory production and home sewing. Because of the loss of historical records
in the 1906 earthquake and fire we don’t yet know when the first factories were opened. It’s also possible we leased factory space in the 1870 and then opened our own factories in the 1880s.
1886 The Two Horse brand leather patch is first used on the waist overalls. Its purpose was to demonstrate the strength of the pants and reinforce our status as the originator of patent riveted clothing. #mensfashion #menswear #mensstyle #menshair #beard #man #mensclothing