I am Jack Lotter, also known as “The Sheriff” and I am the Head Coach and Founding Member of Sheriff Training Systems.
I am looking for hungry, enthusiastic and motivated clients to work with BUT, I have only 3 fundamental rules during your prep and they are as follows:
1. Honesty, and communication. Although I hope to build a good rapport with all of my clients, they are paying me for a service and it is essential that the lines are not blurred between friendship and coaching. I will not hesitate to call a client out for not giving of their utmost, cheating on their diet, not uploading progress pictures as directed or screwing around on plan. I am not your friend, I am your coach.
2. Value. Yes it is difficult to acquire great results, performance and get in fantastic shape. If it wasn’t and didn’t require discipline, fortitude and consistency I wouldn’t have a job. However, despite how incredibly difficult this process may be and how incredible the commensurate results are, this whole process must be ADDING value to your life. You must feel better for the journey, not just necessarily because you look better in the mirror. Your sleep, health, general feelings of wellbeing, your work and your relationships etc should all be benefiting from your increases in self confidence, self worth, accomplishment and pride.
3. Health first. Aesthetic aspirations are fantastic! But a healthy body is a greater performing, stronger and better body. Some of my clients are Bodybuilders and as such choose to make decisions in their personal capacities concerning their preps and the longevity of their health that are their own. Ultimately we are all our own judges, prisoners and executioners. However I want to make it perfectly clear that I will never condone, promote or endorse anything that jeapardises an athlete or client’s health, and their health markers must be constantly improving as a direct result of utilising my services.
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