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Express Your Business' Story 

“We create luxury products that connect the worlds of fashion and design,” say Nicola Damian (@nicdamian2), co-founder, CEO and director, Fabio Bosello, co-founder and product designer, and Luisa Rasia (@luisarasia), co-founder and creative director of Vicenza, Italy-based brand Post Tradition (@posttradition). A container for ideas and projects that take on different forms, the brand launched in 2016 and started its Instagram account in April 2017. It recently introduced its first collection, Chorda, a multifunctional line of body accessories.
“Instagram is our first tool we use to present our products, aesthetic and image,” say Nicola, Fabio and Luisa. “In addition to our products, we love to post the things we love in a spontaneous way, like our hometown in Italy or nature imagery.” The brand uses stories to engage, insights to create buzz and ads to spread its name.
What advice about Instagram would Post Tradition give to other brands? “With one look at your feed people can get a very strong impact of your brand image,” Nicola, Fabio and Luisa say. “It's important to know that it's the first glimpse that matters – or for ads just a few seconds. And for smaller brands, make sure to communicate that there are real people behind a name.”
📸 by @posttradition
#IGBusinessSpotlight

As this weekend's #RoyalWedding festivities get underway, see how London's very own Georgia’s Cakes (@georgiascakes) creates the perfect confection for this special occasion. Check out her story below to see how Instagram has helped her grow from a small side-hustle to a full-on business in just two years. And make sure to check out our stories to go behind-the-scenes with Georgia at her studio as she crafts and crowns this delicious dessert.
“My Instagram is my portfolio, so I take a lot of care with what I post,” says Georgia Green, owner of Georgia’s Cakes (@georgiascakes). Georgia was juggling her private cake orders and a job as a chef in a local deli when she finally decided to start her business in 2015. And then, a special order came in.
“I was making a cake for Cara Delevingne, and my sister told me how important it was for her to tag me in her post,” Georgia says. “Indeed she did, and my followers shot up from 150 to over 6,000 in one day!” Today, with 90K followers and counting, Georgia uses tools such as Instagram Stories to portray her personal life and behind-the-scenes baking videos, and time-lapse videos to showcase whole cakes being decorated as well as other recipes that engage her followers.
What advice does she offer businesses considering an account or Instagram tools? “Instagram is a visual platform, so remember that a high-quality Instagram page reflects a high-quality brand,” she says. “In terms of ads, really choose what other brands and companies are best to align with, rather than saying 'yes' to everything. You want to gain trust from your followers, so it’s important to understand what they want to see and who they expect you to collaborate with.”
📸 by @georgiascakes
#IGBusinessSpotlight
#WomenInBusiness

Catch a ride with @vintageelectric this #NationalBikeToWorkDay and see how its team uses Hyperlapse to #standout on Instagram.
🎥 features @vintageelectric
#IGBusinessSpotlight
#RideDifferent

“As a working mom based in New York who just happened to run the premium events platform at American Express (@americanexpress), I didn’t have any time or energy to filter through dozens of sites to find ‘the very best’ theme and coordinating products,” says Anne Hyun, founder of Black Twine (@blacktwine).
Fed up with #pinterestfails, Anne launched Black Twine in 2017, out of a desire to create the ultimate go-to party planning resource for modern hosts. She says Instagram has been invaluable in building new connections with creative entrepreneurs and talent in the party space, as well as with maintaining relationships with Black Twine’s community.
“When we launch a new party ‘blueprint’ – our step-by-step guides to throwing a specific themed party – on Instagram, we get so much love from our followers that it feels like we are all in a room together throwing confetti around and popping open bubbly,” says Anne. Other tools that have helped her build community: Instagram Stories, which have “made me realize that people love that personal connection to your brand and what you are trying to get out there,” and messaging, which lets Anne connect with brands, vendors and stylists in the community.
Anne says that Instagram has helped @blacktwine be embraced by the creative community as a relative newcomer. What advice would she give fellow businesses considering an account or using Instagram tools? “Use stories to connect with your audience, and don’t be afraid to contact people that you want to work with,” she says. “Instagram is all about connecting with people, and it’s the perfect place to build your community.”
📸 by @blacktwine
#IGBusinessSpotlight
#WomenInBusiness
#GirlBoss

Discover how the ladies behind the pawpular account @canseidesergato #standout on Instagram and Facebook by creating different content for their communities to enjoy.
Check out our stories for more from this Brazilian duo to see how they connect with their community even further by reposting customer photos.
🎥 features @canseidesergato and Chico😺
#IGBusinessSpotlight
#WomenInBusiness
#GirlBoss

“Black people have over $1 trillion in buying power, and yet only $0.02 of every dollar goes back into black businesses,” says Michelle Dalzon (@michelledalzon), founder of The Black-Owned Market, or theBOM (@ourbomdotcom).
To change that statistic, Michelle started the shopping destination, which makes shopping black brands convenient by curating them in one place. She launched an Instagram account for theBOM because it was the most efficient way to market her business; today, she also uses Instagram to search new brands to feature, and stories to promote events, give business shoutouts and connect with followers. “My hope is for theBOM to become a nationwide movement and community of businesses and conscious shoppers who believe in the power of their dollars,” she says.
What advice would she give businesses like hers that want to launch an Instagram account or use Instagram tools? “Create great content, see how the audience interacts with it organically, and then promote the top performing posts,” she says. “Start with creating good content, first and always!”
📸 by @ourbomdotcom
#IGBusinessSpotlight
#WomenInBusiness
#GirlBoss

This week, we're celebrating women owned businesses on Instagram by sharing their stories and the different ways that Instagram helps them connect with their communities. Make sure to check out our feed and stories throughout the week to see how businesses like @nenaandco and @letterfolk use Instagram to #standout together through collaboration.
🎥 features @nenaandco and @letterfolk
#IGBusinessSpotlight
#WomenInBusiness
#GirlBoss

Happy #MothersDay! How are you celebrating the rockstar moms in your life? Check out our stories to see how Tara of @radandhappy captures this special day through her hand lettering designs.
Also, have some fun with our Mother's Day templates found in our Stories Highlights. They're the perfect way to show your mom some love on Instagram this #MothersDay.
📸 by @radandhappy

Closing out our celebration of beauty this week, see how master barber Mark MacIver of @slidercuts uses Instagram Stories and Stories Highlights to share his life from behind the chair with his passionate community.
🎥 featuring @slidercuts
#BeautyBeyond
#Standout

Created as a way to spread goodness and inspire people to find the happy in the everyday, mother of three and founder of @radandhappy, Tara, first started her design shop through a series of many twists and turns. With the help of Instagram, she's been able to evolve her unique hand lettering and design business into a brand that she can put her whole heart into.
For others looking to do the same, Tara recommends taking your time and letting everything happen naturally. “Building slowly sometimes doesn’t seem ideal, but in the long run results in a group of people that will be forever loyal and good to you and where your business takes you.” She continues, “There's enough room for everyone on Instagram. Including you! Don’t worry about having everything perfect before you share because people enjoy following a journey. Take them along with you and build a community that is full of your people.”
To further connect with her community and other artists/creators on Instagram, she uses Instagram Stories to share her life, designs and family. This connection she says is “what’s helped my business evolve and grow to what it is today.”
Check out our stories as we celebrate Mother's Day this weekend and other rockstar moms like Tara. Show your support for the woman in your life by taking the Mother's Day templates shared in our stories and making them your own!
📸 by @radandhappy
#MothersDay
#RockstarMoms

“I started making lipstick because I couldn't find the ingredient lists to many name brand lipsticks I was using,” says Jordan Penix, owner and maker of Columbus, Ohio-based lipstick company The Tart Peach (@thetartpeach). “I was curious - what were they trying to hide?” Jordan launched her transparent lipstick line with an Etsy shop in 2016, around the same time she started posting her products on Instagram. On her account and on stories, she often features the ups-and-downs of running her one woman show. “Whether I'm putting up a poll to vote on a new lipstick color, or showing them my craft show set-up process, my followers can easily vote or share in the fun,” adds Jordan.
What advice would she offer small businesses like hers that are considering an Instagram account or using Instagram tools? “I want other entrepreneurs to see that anything is possible, and that social media can be used to meet the most amazing supporters,” she says. “My biggest piece of advice is to just be yourself. Your company is you, and that's what makes you different.”
📸 by @thetartpeach
#IGBusinessSpotlight
#BeautyBeyond

To convey its new purpose-driven tag line, “I Am What I Makeup,” iconic cosmetic brand COVERGIRL (@covergirl) created a captivating ad campaign specifically for Instagram and Facebook’s unique community—leveraging the power of video and stories to connect with its audience.
Teaming up with Droga5 (@droga5), Beamly (@beamlybeauty) and Facebook Creative Shop, the campaign featured outmoded perceptions of how makeup “should” be worn, exemplified by a diverse and empowering group of brand ambassadors—including Katy Perry, Ayesha Curry, Maye Musk, Issa Rae, Shelina Moreda and Massy Arias.
To further drive home its message, the brand had each ambassador post personalized versions of their videos on their own Instagram accounts—tagging @covergirl in the process and drawing new eyes to the brand as a result.
Check out our stories to see the many faces of the campaign.
📸 by @covergirl
#IGSuccessStories
#BeautyBeyond

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