“We’re bent on not being another one-for-one brand that simply donates material goods,” say Scot Tatelman, co-founder and GiveBackGuy (@justonetee), and Jacq Tatelman (@jacqtate), co-founder and creative director of State Bags (@statebags). “We go above and beyond by donating bags through our bag drop rallies, and by shedding light on tough topics to build empathy for those who could really use some love, understanding and support."
State Bags was a bi-product of Camp Power (@camppower), a nonprofit overnight summer camp started by Scot and Jacq nine years ago for kids growing up in Brooklyn's most underfunded neighborhoods. They launched the brand in 2013 after noticing a recurring theme of kids at camp carrying their belongings in trash bags or tattered shopping bags. Back-to-school is their “Super Bowl season,” says Scot, and this year, State is dedicating its entire giving efforts towards more than 30,000 children in Chicago’s most underfunded neighborhoods, and adding a layer on to its growing #WhatDoWeTellTheKids platform with a short film documenting the city's incredibly resilient youth.
"Instagram has been a fantastic platform to showcase State Bags’ product and mission,” say Scot and Jacq. “Our strategy is all about capturing moments in time – moments of happiness, moments of inspiration – as well as the fun of our brand. Our account, like our products, caters to almost everyone, built on the idea that we’re for the entire family - no matter what your family looks like."
State Bags utilizes hashtags, initiatives and partnerships to spread the word about its brand. What advice would it give to companies thinking about starting an account or advertising with Instagram? “Always be nimble,” Scot and Jacq say. “Every time we've felt like we've hit our sweet spot, we've been driven to change it up because of what we're seeing out there, or because of new features like Insta Stories. Much like a good business, your account should always be evolving and looking at what's next.”
Photo by @statebags