“Tøast was born of a passion, a fascination for sourdough, from a personal search for simplicity and dedication to manual processes,” says Flávia D’Angelo Maculan (@flavia_maculan). “Bread, for me, represents that simplicity."
Flavia started her bakery, Tøast, in her native São Paulo, Brazil, to share her love of bread, in all its forms. She is so passionate about her products that she makes a point of signing her loaves one by one at the time they are sold. Her Instagram account reflects this crafted, homemade feeling, with an aesthetic she calls “simple yet complex, with Nordic features and symbolism."
“My account has always been very personal, even before it became Tøast's showcase,” she says. "I'm zero business and 100% emotion. With my account, I am trying to capture the beauty of a simple bread, made from only 3 ingredients. I only share what I love – that which captivates my eyes.”
And Instagram is a great way to do this. "Instagram is an amazing tool for spreading work and also for connecting people around the world with a common passion," says Flavia. "I think it's absolutely worth creating an account to advertise and share your story."