“We create luxury products that connect the worlds of fashion and design,” say Nicola Damian (@nicdamian2), co-founder, CEO and director, Fabio Bosello, co-founder and product designer, and Luisa Rasia (@luisarasia), co-founder and creative director of Vicenza, Italy-based brand Post Tradition (@posttradition). A container for ideas and projects that take on different forms, the brand launched in 2016 and started its Instagram account in April 2017. It recently introduced its first collection, Chorda, a multifunctional line of body accessories.
“Instagram is our first tool we use to present our products, aesthetic and image,” say Nicola, Fabio and Luisa. “In addition to our products, we love to post the things we love in a spontaneous way, like our hometown in Italy or nature imagery.” The brand uses stories to engage, insights to create buzz and ads to spread its name.
What advice about Instagram would Post Tradition give to other brands? “With one look at your feed people can get a very strong impact of your brand image,” Nicola, Fabio and Luisa say. “It's important to know that it's the first glimpse that matters – or for ads just a few seconds. And for smaller brands, make sure to communicate that there are real people behind a name.”
📸 by @posttradition