Photo by @bakedbymelissa
Melissa Ben-Ishay transformed her passion into her livelihood — but it only happened after she came up against some tough times. “In the summer of 2008, I was fired from my job in advertising,” says the 33-year-old from New York City. “Instead of feeling sorry for myself, I went home and I baked four batches of cupcakes (s’more, peanut butter cup, cookie dough and tie-dye).” The very next day, her best friend’s sister shared the treats at the public relations agency where she worked, and the right connections were made. “The rest is history!” says Melissa, who is the president and chief product officer of @bakedbymelissa. The company currently has 13 retail locations in the US plus a nationwide shipping operation.
“There is no better way to learn than through experience and by surrounding yourself with people who have skills that you don’t,” says Melissa of her team. “The opportunity to collaborate with hardworking, passionate, like-minded people is the best part of my job.”
We’re celebrating #NationalDessertDay with the Baked by Melissa team! See more on our Instagram story now.