In 2019, everyone is trying to get your attention.
Everyone’s trying to tell you that their thing, their skill is the one you need to have. Whether that’s web-design, chatbot creation, videography, graphic design, copywriting - it’s so important to take a step back and actually assess the skills you need.
Not the skills you need right now in this specific moment, but the skills that will still be serving you in one, five or ten years’ time.
Let’s look at content creation: because that’s my background, I never have to worry about making the next video or hiring a videographer. I have the technical skills to set up a camera, wherever I am in the world, edit it, and get it up on YouTube.
Likewise copywriting or paid traffic - yes I have people in my team to do this for me, but I’ll always be able to do it.
This means that whatever happens, in whichever business, I could always guarantee that as long as my product was good, I could scale and grow quickly.
As an agency owner, you’ll need to consider which evergreen skills you need to develop.
Do you really need to know how to build a chatbot or design a website?
For me, these are skills I’d have to put into practice maybe once or twice every couple of years.
But content creation, copywriting and paid traffic? I have to do these almost daily.
Before you’re enticed by the next ‘must have’ skill, ask yourself two questions:
Is it an evergreen skill?
Will this still serve me in ten years time?
Is it a DIY skill?
If I learn to do this myself, can I save a fortune?
Start stacking those skills.
Watch my latest video on YouTube now