imangadzhi imangadzhi

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Iman Gadzhi  19 Year Old High School Dropout. On A Mission To Reform The Education System. How To Start A Profitable Marketing Agency ⬇️

Mom’s been going through a pretty stressful divorce so I got her a puppy. He’s a handsome pup.

I’ve been reading The Everything Store: Jeff Bezos and the Age of Amazon, by Brad Stone.
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It’s a brilliant book and has inspired me, and reinforced one key principle in my mind.
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Focus on the customer.
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Jeff Bezos actually stole this from Sam Walton - the founder of Walmart - who was one of the first businessmen to really drive home customer obsession.
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This was recycled and adapted by Amazon: their mission is to be the most customer-centric company on earth.
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This is incredibly easy to say but - as it turns out - incredibly difficult to execute.
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Amazon took a while to turn any sort of profit, with constant re-investment in the company with more and more extreme ideas of what customer-focused services look like subtracting from profit at every opportunity.
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And yet… it worked. Amazon is one of the most successful businesses on the planet, and Jeff Bezos one of the richest people.
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All of this is very well - but what does this mean to you?
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Look at the world of agencies.
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It’s difficult to say what an agency run by Jeff Bezos would look like - probably generously staffed, and over-serviced, constantly putting customers first. Personally, I find a meld of profit-first and customer-focused works best as this drives efficiency.
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But the principle doesn’t just extend to being customer-first.
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It’s about the longer-term view of an agency. Making moves that may not make sense in the immediate, but will pay off in the future - just like Amazon.
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It’s about knowing that whilst everyone else is chasing profit margins and questioning your approach, you’re slowly building up a business that will overtake theirs and continue to dominate. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
One of my favourite stories in the book was of the bell Amazon had in its first offices - the members of staff used to ring it every time they made a sale.
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Needless to say, this stopped.
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But it’s an apt analogy for any agency owner: they need to build a business where the bell never stops ringing.
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Head over to my YouTube channel to see my latest video on this.

Saturday stroll with the Girlfriend.
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If you haven’t already been to London, come visit hands down the best city in the world.

New home office setup complete.
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Wilburt the whale just chilling back there watching me take the company to 8-Figures this year.

A couple of weeks ago, I received a message from a well-intentioned guy who encouraged me to market my Six Figure SMMA by pushing the ‘End of SMMA’.
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...that it was becoming saturated, and would cease to be a profitable business model in the next couple of years: that people should get into it whilst they still can.
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I went back to him, and explained EXACTLY why he was wrong.
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First of all, there’s no way I’d aggressively build a business that wasn’t sustainable - and my own digital marketing agency still pulls me in a considerable monthly income.
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Secondly, there’s no way I’d ever teach a course on an unsustainable business model - it completely goes against my mission to reform the education system and provide the best e-learning courses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Then we get into how SMMA could ever possibly fail…
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Until someone develops a business that doesn’t need customers - businesses will always need leads to turn into customers.
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And marketing is always the best way to do that. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
The particular strand of marketing I specialize in, SMMA, is particularly effective for so many businesses - because social media isn’t going anywhere.
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Of course, there’s always changes - and I’ll always look to embrace these.
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For example, if Snapchat ads become the next big thing, you’d best believe my agency will become the best Snapchat ad agency out there.
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SMMA isn’t over-saturated. Sure, more and more agencies will serve more and more businesses (because it works).
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But as long as you provide great results, have powerful systems in place, and genuinely look after your clients - you should have nothing to fear. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
Just like a young boy grows up wanting to be the best pro-footballer in the world, I strive to run the best digital marketing agency in the world.
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You should too.

Centralisation breeds complacency.
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That’s not just a soundbite: it’s a universal truth.
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Look at two particular industries that relied on extreme centralisation: banking and travel.
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They were both totally disrupted by de-centralisation.
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Uber swept in and provided an affordable, accessible, efficient and convenient method of transport in the face of a rigid, outdated and stagnant public transport system - controlled by a centralised government body.
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PayPal provided genuine customer control and access to finances - all without relying on the traditional banking system.
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There’s one industry that’s next, and it’s absolutely ripe for de-centralisation.
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Education.
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Education is dominated by aged institutions and inefficiencies which completely rob students of ANY entrepreneurial drive, and completely disillusion them when they don’t fit into the incredibly narrow curriculum their school follows.
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Traditional education was nearly the end of me.
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People ask me what I actually mean when I say I want to reform the education system.
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This is it.
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I want to de-centralise, responsibly.
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I want to build the best e-learning education system in the world.
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That’s my goal - my North Star.
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I’ve just filmed a video about this on my YouTube channel - check it out.
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I like to spend money on things that make me more money. I don’t like expenses, I like JUSTIFIED expenses. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
For me, a justified expense has to check one (or more) of these three criteria:
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1. I can put as a business expense.
2. Helps automate something in my life.
3. Makes me more excited to do my work & grow my company. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
If it doesn’t fall within one of those three criteria, 99% I won’t even think of buying it. If it DOES fall within one or more of those criteria, then I’m willing to spend BIG money on it. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
I recently dropped £10,000+ on a new office/home setup because EVERY item ticked the box. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
A lot of money, sure… but check out the latest video on my YouTube channel to see exactly why I’m willing to spend on ‘Justified Expenses’

Finally home.

I’m not about to tell Elon Musk how to do business but… ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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He admitted it himself: he went too far. He was working 120-hour work weeks, sleeping way under seven hours a night, and generally burning out. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Before he got into trouble with the SEC, he was performing the jobs of too many people. He refused to hire people for key roles within Tesla, and was performing the role of CEO and Chair of the Board at the same time. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Of course, it didn’t end well: and he was eventually forced to step down after his mis-Tweeting, and being sued by the SEC for fraud. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The reason it didn’t end well? We have to look back to 1776, when economist Adam Smith published an An Inquiry into the Nature and Causes of the Wealth of Nations. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Smith went against the-then popular economic theory of the time and championed ‘The Division of Labour’. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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His theory - in a nutshell - is that people should stick to what they’re good at. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Using the example of pin-makers (that’s a bit out of date haha), Smith demonstrated how splitting up a business into highly-specialized units can double, treble and increase productivity massively. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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And it’s on this basis that I run my agency. Instead of replicating Elon Musk’s crazy work life and doing six jobs at once, I split up each task and hand it off where possible to members of my team. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Then, I automate everything else. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That way, I’m free to grow my own agency - and, I’ll be honest, enjoy my life.

Wrapped up the Meridian Mastermind yesterday with a room full of hyper ambitious agency owners. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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One thing I focused on is longevity. Ask yourself what’s the longevity of what you’re doing? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Most agency owners never build anything. They repeat the same task again and again with a mindlessness that makes me wince. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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To give you a couple examples: ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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On-boarding: Once you build a reliable system to integrate a client into your agency, it’s done. You never have to touch it again. Longevity? 10/10 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Case Study Funnel: Once you build something like a CSF, you can pump leads through it to indoctrinate & vet leads. You’ll have to refresh/optimise it maybe once every 8-12 months. Longevity? 9/10 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Hiring Talent: It takes a while to find good talent to help you with service delivery. That said, once you do... they pay dividend and allow you to focus on being a business owner, not a glorified contractor. Longevity? High. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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My point is, build a standard operating procedure then remove yourself from it. Build, build, build. Remove yourself from it. That’s the difference between struggling agency owners and the kind of agency owners like the people at the Meridian Mastermind.

Meridian Mastermind Bali edition complete! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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10 more days in this paradise before I head off to LA to see a couple clients & employees out there 🧪 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Oh, and the LA Meridian! 🐳

This depicts what pretty much every single day at the gym looks like.

This is Billy ‘The Protector’ Harris is my full time health coach, has been for the past 8 months.
He tracks, plans & logs my nutrition, my sleep, my workouts & my meditation.
This man represents what every successful person needs. Someone to anchor them.
Billy sees me at my worst, namely 05:30AM in London when the last fucking thing I want to do is train.
I’ve learned as you keep mounting pressure & responsibility in your life, you need people around you that can hold you up & keep you accountable when you want to quit.
You need trusted advisors, you need friends who are on the same page as you, you need confidants.
I’m blessed to have developed many of those in my life.
That said, the best business decision I made in 2018 was bringing this dude into my life.
He’s taken my health to another level which in turn has taken my business to another level.
Not only that, he’s one of the reasons that I haven’t plucked my hair out from overwhelm and stress.
If you haven’t already, go find yourself a Billy… or Billy himself haha! He manages most of my successful friend’s training, nutrition & sleep online through his company.
All in all, never underestimate the importance of your health or having an anchor in your life.
Cheers to ’The Protector’ 🥂

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