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Iconosquare  The leading analytics & marketing suite for @instagram & @facebook, here to help you on your journey to social media greatness. 👇 latest blog post

Drum roll, please! 🥁 We are super excited to share our NEW ebook ‘Instagram for Entrepreneurs: Building Your Strategy’ in collaboration with the Instagram marketing strategist Tyler J. McCall @tylerjmccall! 📘🎉 In this comprehensive guide, Tyler takes you through the key steps to building a winning Instagram strategy, including how to:
✅ create a strategic roadmap;
✅ optimize your profile;
✅ perfect your captions;
✅ build a beautiful feed;
✅ evaluate your performance with KPIs;
✅ ..and so much more! 😍 So if you’re ready to set yourself up for SUCCESS on Instagram, tap the link in our bio and get your FREE guide now!
📸 Selver Fajković @iamselver 🔗 bit.ly/2QTdPjr
#iconosquare #LearnWithIconosquare #instagrammarketing #marketingstrategy #FreeEbook #ebooks #iconoblue

In case you didn’t know, Instagram Stories now has more than 400 million daily users. You read that right — 400 million — which means it gained over 100 million new users in less than two years. Don’t know about you, but we think that’s pretty mind-blowing! 🤯 Stories has become an essential part of a brand’s Instagram presence, and we’d be surprised to find a successful Instagram account that doesn’t make use of this popular feature. So, the question is: What does it really take to kick ass at Stories? Well, for starters, you’re going to need to become intimately familiar with the key metrics you can use to track your growth (or lack thereof 😅). Conveniently, in today’s featured article, Olga Rabo (@therussianaborad) covers each and every metric currently available for Instagram Stories analytics, shows you how to interpret them, and most importantly shares some great actionable advice on what to actually do with those insights. So, whenever you’re ready to learn how to stand out with Stories and use them to drive your goals, you know what to do — tap the link in our bio! 😃
📸 Fredrik Öhlander 🔗 bit.ly/IG-Stories-Analytics
#iconosquare #iconosquareblog #instagramtips #igtips #iconoblue

Everyone and their grandma already know hashtags are one of the key elements of any successful Instagram strategy. Love ‘em or hate ‘em, they’re an indispensable growth tactic you likely already rely on. But what may be a hard truth to swallow is that simply using the top 30 #hot and #trending hashtags just won’t cut it in 2018. Instead, you’ll need to identify highly targeted hashtags that are RIGHT for YOUR specific business. In today’s featured article, our content expert and #hashtagqueen 👑 Olga Rabo (@therussianabroad) shows you how to make your content more discoverable, improve its reach, and boost engagement with this powerful tool. Head to our blog now [link in bio] and start applying the tried-and-true techniques that successful marketers use to find top-performing unicorns in a sea of millions of (mostly useless) hashtags. 🦄
📸 @iamgracejones 🔗 bit.ly/find-IG-hashtags
#iconosquare #iconosquareblog #instagramtips #igtips #iconoblue

“To be successful at Instagram, you need to track your analytics.” How many of you have ever felt personally victimized by this sentence? 🙋🏻‍♀️🤷🏿‍♂️🤦🏽‍♀️🙅🏼‍♀️🙍🏻‍♂️ Every Instagram marketer knows that the only way to know whether their content is producing the intended results is by digging deep into cold, hard data. What a lot of folks don’t know, though, is HOW to actually use the insights this data provides. If this sounds relatable, be sure not to miss the latest article on our blog! In this essential read, content expert Emily Lydon (@elm.tree5) walks you through the most important metrics for Instagram (spoiler alert: not followers and likes), explains how to choose the right ones for your business’ particular needs, and shows you how to use data insights to start producing content that is targeted, relevant, and actually drives goals. #ThanksEmily 😍 Tap the link in our bio and start reading now! 👩🏾‍💻
📸 Our very own Caitlin (content marketing expert) and Trevor (director of customer success) lensed by @melanie_chaigneau at the @frenchstartupcup (Aug 25, 2018) #FSC2018
#iconosquare #iconosquareblog #instagramtips #igtips #smmarketing #iconoblue

How do you ensure that your followers engage with your posts so your account continues to grow? Four words: High 👏Quality 👏 Instagram 👏 Content 👏! Now, if you want to see your engagement and follower numbers climb, or if you just need some inspiration for your Instagram theme, be sure to check out our latest blog article. 👩‍💻👨‍💻 Our content expert Emily Lydon (@elm.tree5) will show you how to create your very own awesome visuals with templates, as well as where to source images, why and how to use UGC, how to repost content (legally), and much more. As always, the link is in our bio. // 📸: @clay.banks via @unsplash
#iconosquare #iconosquareblog #instagramtips #igtips #smmarketing #iconoblue

Quick question: Did you know that as many as 87% of brands regularly repost curated content from fans and followers, popularly known as UGC (a.k.a. user-generated content)? It’s true! In fact, you’re looking at one piece of such content right now. 👀 People enjoy sharing original content with the brands they love, which makes UGC great for driving engagement + showing love to your most engaged and loyal followers + reaching new audiences. Surely you wouldn’t want to miss out on all that goodness, so head over to our blog to read the latest article by Emily Lydon (@elm.tree5). Emily explains the Why’s and the How’s of including #UGC in your content strategy — even if you *think* no one’s posting about your brand. 😎 Per yuzh, the link is in our bio! 👆 P.S. A huge Thank-You to @kayserlich for this beautiful shot of Berlin, captured during our Aug 4th #IconoWalk! 😍
#iconosquare #iconosquareblog #iconofam #instagramtips #igtips #smmarketing #iconoblue

Experiencing big dips in reach, engagement, and follower growth on Instagram? Uh oh! These are all symptoms of the infamous Instagram shadowban, which Instagram itself claims isn’t real… or is it? 🤔 In our latest blog post, @caitlinrhs unpicks the dreaded shadowban to help you understand what it really means and what you can do about it if you’ve been affected (quite a few things, as it turns out👌). If you haven’t been affected, and you’re just curious as to what the shadowban drama is all about, we’ve got you covered too. 👀 Check it out now (link in bio)! bit.ly/2wAmIYj
📸 @lauracfuhrman
#️⃣ #iconosquare #iconosquareblog #instagramtips #igtips #smmarketing #shadowban #instagramshadowban #iconoblue

If you’re looking for ways to create fun and engaging Instagram Stories that look professionally done, our very own @caitlinrhs has a list of 6 low-cost, easy-to-use design tools that will help you transform your Instagram Stories into little works of art! 👩‍🎨📱👨‍🎨 Head over to our blog and learn how to create branded Stories templates, slice up longer videos into 15-second clips, add music, and so much more... but most importantly, learn how to do it all like a pro! 💯 Link in bio 👉 bit.ly/2vRl0yO

#iconosquare #iconosquareblog #instagramtips #igtips #smmarketing #instastories #igstories #instagramstories #iconoblue

What makes Instagram so attractive to the 25M+ businesses that use it actively? They understand that a brand must cultivate an online presence that is first and foremost VISUAL if it is to be competitive, let alone successful. In the context of Instagram, the theme of your feed plays a critical role in your success, yet building and maintaining a consistent look & feel is no easy task. Enter: Olga Rabo (@therussianabroad) our content expert and your Instagram Fairy Godmother.🧚 In her latest article, Olga brings you exclusive tips from 7 influencers who have mastered the art of Instagram aesthetics AND shares her 6 spells… er… steps you can follow to give your own feed the Cinderella-like transformation it deserves. And the best part? This Fairy Godmother will let you keep your beautiful new aesthetic well past midnight (read: for as long as it helps drive your goals 💰). Now, head to our blog and make some Insta magic happen [link in bio]! ✨

#iconosquareblog #instagramapp #smmarketing #instagramtheme #aesthetictheme #aestheticfeed #feedinstagram #feedgoals #feedinspiration #themeinstagram #iconoblue

Instagram's ad revenue is growing at the speed of light (we're talking almost TRIPLE the revenue YoY 😯), and in such a competitive environment, one of the most pressing questions for most Instagram marketers is: "How do I make my ads stand out above the rest, and how do I make sure they're driving my objectives effectively?" Well, it's not going to be easy, but it's also not impossible (and we're here to help)! 🤝 Our fabulous Emily Lydon (@elm.tree5) has put together an easy 7-step tutorial, covering everything you need to know about both in-feed & Stories ads. So, if you're ready for all that new traffic and sales, read the tutorial on our blog now [link in bio]. 🤑📈

#iconosquareblog #instagramapp #socialmediamarketing #smmarketing #smm #instagramads #igtips #iconoblue

Are you a blogger, influencer, photographer, photo enthusiast, or just someone who enjoys taking long walks AND pictures? Do you live in Berlin or happen to be visiting soon? Great! 😃 Join us on Saturday, August 4 for the first-ever Iconosquare Instawalk! 👟📸🤳 Spend an afternoon exploring some of Berlin’s coolest spots and hidden gems through the lens of your camera, meet other creatives, and make new friends! Any content you share + tag with #IconoWalk might get featured on our Instagram, so don’t forget to charge your camera/smartphone! 🔋😉 Check out our FB event for more details [link in bio]. Joining us? Let us know in the comments below👇

#iconosquare #berlin #instawalk #instameet #instawalkberlin #berliniggers #berliningermany #berlinblogger #berlingram #berlinstagram #berlinstreets #berlinphotography

There are two kinds of people in the world: those who treat their Insta bio as an afterthought, and those who use it as the powerful marketing tool that it is. 👀 If you fall into the second camp, our new blog post is for you! Our very own Olga Rabo, aka @therussianabroad, shares the 6 must-know tips for not only writing a bio that will help you capture your audience’s attention, but also optimizing this prime real estate for more traffic, sales, and followers. 📝👌💯 Check it out now via the link in our bio (no pun intended 😅)! // 📸: @lin.alessio via @unsplash

#iconosquare #iconosquareblog #socialmediamarketing #smmarketing #smm #igtips #worldemojiday #iconoblue

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