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Honest Beauty  #CleanBeautyThatWorks #ThatsHonest Available at Honest.com, @UltaBeauty and @Target

Buildable and breathable, our new oil-free Matte Primer is the first step to a freshly filtered look and longer-lasting, even makeup coverage. And, our original award-winning Primer is back and newly named Glow!#CleanBeautyThatWorks #ThatsHonest

Now featuring 4 gorgeous new hues, our award-winning Lip Crayons - made with a conditioning blend of jojoba seed oil, murumuru and shea butters - give lips a moisture-locking upgrade with serious color and low-key shine. #CleanBeautyThatWorks #ThatsHonest

Filled with a versatile mix of pigment-rich mattes, shimmers and satins, this newly curated 10-shade Eyeshadow Palette effortlessly transitions from day to whatever the night may bring. #CleanBeautyThatWorks #ThatsHonest

“It’s all about creating products with a purpose.” - Founder, @JessicaAlba. Meet the new Honest Beauty, fresh products and a fresh new look. Available now at the link in our bio! #CleanBeautyThatWorks #ThatsHonest

Made with everything you need and nothing you don’t - and featuring a fresh new look - it’s a collection of clean beauty go-tos you can trust to work. And, it includes some brand-new, true-to-you standouts. Meet the new Honest Beauty, now available at the link in our bio! #CleanBeautyThatWorks #ThatsHonest

Honest Beauty has always been about seeing beauty differently. And the truth is, looking and feeling your best is a result of all the little choices you make throughout your day - from plenty of water to a clean beauty routine. That’s why we’re so excited for you to meet the new Honest Beauty, a streamlined assortment of easy-to-use skin and color essentials designed to help you maximize your time and simplify your life. Launching tomorrow. #CleanBeautyThatWorks #ThatsHonest

All available Friday, July 13.

All new.

All gorgeous.

#CleanBeautyThatWorks is getting even better.

Amazing new products.

A whole new vibe.

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