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HOKA ONE ONE  You've never run in anything like HOKA ONE ONE. Maximal cushion and minimal weight. Why run when you can fly? 👻 hokaofficial. 🐦 @HOKAONEONE.

https://www.hokaoneone.com/sweepstakes.html

"I pushed through some serious pain and a deep dark place at The North Face 50 so I could have a moment like this. I love my son and hope to be the best example I can to him. This is what life is all about." - HOKA Athlete @hawks_hayden11 who finished 3rd at The North Face 50 Mile in the Marin Headlands in California.

"I live for the days when everything clicks and I’m able to dig deeper than I thought possible. Yesterday was one of those days." - HOKA Athlete @frerikstim who just won The North Face 50 Mile in the Marin Headlands in California.

“A good team and reliable gear are everything in the alpine. They are what get you up to the summit, but most importantly, they are what get you back down to safety. Every ounce is accounted for and ‘light and fast’ is the name of the game.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly

“As we neared the base of our day’s objective, we found a spot on the glacier to cache our gear that we didn’t need before we set off into the vertical. A beautiful morning quickly turned to a lightning storm with 60 mph winds. We were exposed on the granite ridges but were able to safely take cover and wait out the storm. Shortly after the storm, a rockfall came tumbling down from high above. A microwave-size block was coming right for us, but luckily it struck an overhang six feet above and exploded. With the biggest chunks of rock deflected away, we were peppered with golf-ball-sized shrapnel. Everyone was a little bit shaken up, but safe. We kept moving to find a safe place to regroup." - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly

“The setting of the Bugaboos is a mountain lover's dream. Climbers and trekkers make the pilgrimage here every year to enjoy the scenery and explore the mountains. Steep, pointy mountains dominate the landscape with glaciers and deep blue lakes spotting the endless rocky fields.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly

“One thing that makes the Bugaboos such a perfect place to hike is the varying terrain you encounter along the way. The hikes quickly turned from forest to rocks then to fresh snow and glaciers.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly

“Over the river and through the woods … then another river, a mountain pass and a glacier. The Challenger ATR 4 was our choice for the long steep approach. They're light, dry extremely quickly and always seemed to have grip no matter how steep or loose the terrain was.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly

“The night before we headed into the mountains, we discussed an ‘alpine start’ over a leftover burrito and a shared beer — our last meal for a week that doesn’t require rehydration. Stoke levels were high and everyone was too excited to sleep. Starting before sunrise, we got our team up to Applebee Camp early enough to rest our legs before we dashed to the summit of dreamy granite spires. We decide to take one final look at the map and realized that we left the correct map back in California — a map of Yosemite will do us no good here. With full stomachs and fresh muscles, we all saw the humor in this and shrugged it off as part of the adventure.” - HOKA photographer @chris_lorimer on his adventure through the Bugaboos in Canada. #HOKAchallenger #timetofly

If you're waiting for the right time to take your next trip, this is it. Enter through the link in our bio for a chance to win $1,000, a $150 HOKA shopping spree, an @ospreypacks Stratos 36, nutrition from @clifbar and travel essentials from @lonelyplanet. US only. #timetofly

Get ahead on planning your next adventure. Click the link in our bio for a chance to win $1,000, a $150 HOKA shopping spree, an @ospreypacks Stratos 36, nutrition from @clifbar and travel essentials from @lonelyplanet. US only. #timetofly

We’re giving away some cash and travel essentials to kick-start your next adventure — and what better way to see somewhere new than on a run? Enter through the link in our bio for a chance to win $1,000, a $150 HOKA shopping spree, an @ospreypacks Stratos 36, nutrition from @clifbar and travel essentials from @lonelyplanet. US only. #timetofly

“The NYC Marathon is without a doubt the greatest international marathon. It brings together the most diverse mix of runners from every continent and culture. It’s 50,000 runners from all over the world coming together to challenge themselves over a unique course.” - Mike McManus from the HOKA Sports Marketing Team #humansofhoka #HOKAhupana @nycmarathon (📸 @monaris_)

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