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H&M  Welcome to #HM — daily fashion & beauty inspo Please share your thoughts, but keep a friendly tone @HM_Man @HM_Kids @HMHome Tap link to shop our feed

Getting ready for a beach vacation? This season’s cutest bikinis have a scallop edged hem in common #HMMagazine

Shades of light blue and washed indigo — our summer collection is now available in store and online! 💙 Tap link in bio to shop now! #HM

Supersized, statement-y but with a subtle elegance to them. Right now, we're obsessed with maxi earrings! #HMMagazine

Dress like the world's most lovable yodeler. Find everything but the voice at! 🤠🎶

Spring is in full bloom — shop our floral-printed pieces via link in bio. 🌸 #HM

Make your unique fashion statement. Every day. Head to or our stores for more spring styles. #HM

Make boho-chic styles in sunset shades your new spring fling. Get the look via link in bio. #HM❤️

Go all in on prints in one of the season’s biggest trends! Swipe to see three ways to wear the patterned trousers you need right now #HMMagazine

You + your favourite ones = double the fun! Shop our latest Divided drop in store and online. #HM

@cturlington is the super (role) model we need in 2018. She’s CEO of a charity organization, a global maternal health advocate and the face of this year’s #HMConsciousExclusive campaign. On #HMMagazine, the icon talks career highlights, sustainability and which women inspire her.

The chicest colour combo at the moment? Khaki and dusty pink. 🎨 Get this look via link in bio. #HM❤️

Who else is a girl's girl? 🙋🏻
New drop with lots of denim, florals (and a whole lot of fun!), now in store and online. #HM

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