Join us, @peaceovrviolnce, @aloeblacc and @mayajupiter on 4/26 by wearing denim to protest violence 👖💙👖Keep reading to learn more about #DenimDay or visit DenimDayInfo.org
For the past 18 years, Peace Over Violence has run its Denim Day campaign in honor of April’s Sexual Violence Awareness Month.
The campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent. The following day, women in the Italian Parliament came to work wearing jeans in solidarity with the victim.
Since then, wearing jeans on #DenimDay has became a symbol of protest against erroneous and destructive attitudes about sexual assault. 👖 "The GUESS woman is sexy and confident but sexy is NEVER an invitation to rape, and we are here to spread that message." - @paulmarciano, @guess co-founder and chief creative officer