fruitsmag fruitsmag

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FRUiTS(フルーツ)  since 1997 FRUiTS magazine, documenting Harajuku street style since 1997 ▷@STREETmag ▷Twitter @FruitsMag ▷ email street.contact@street-eo.com

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25, 26, 27, November
渋谷区神宮前4-27-3 神宮前ビレッジ 201)
#201 4-27-3 Jingumae Shibuya-ku Tokyo
#roomF #SumireIshioka

With the Autumn rains descending on Tokyo, here's a little of ray of sunshine from Issue 3 to brighten your day. FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

Innovative nod to the Japanese high school uniform from Issue 3. Also note the Geta (下駄), traditional Japanese sandels. A common fashion footwear choice to this day. FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

Another punk influenced look from FRUiTS Issue 3. Here we can see the core of what made Harajuku fashion unique, namely DIY! But what came first? The shoulder bag or the trousers? FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

Fantastic fashion duo from issue 3. Coordinated couples were a common sight in Harajuku. Would you collaborate with your nearest and dearest? FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

Back on our chronological retrospective with the cover of FRUiTS issue 3. By this point, Japanese street fashion was evolving at a rapid rate. With a drive for outlandish creativity, the youth of Tokyo had claimed Harajuku as their fashion walk, their inspiration and their home. This small area of Tokyo will never be the same again. What does Harajuku mean to you? FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

FRUiTS issue 13 saw the erruption of probably Harajuku's most recognisable street style. This hunger for bright neon colour, plastic beads and a million fluffy hair adornments has survived pretty much intact 21 years on, thanks to iconic retailors such as Harajuku's 6% Doki Doki and others. FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

Footwear fashion has always been an integral part of Harajuku's street identity. It was no different 21 years ago, with these snakeprint, platformed sandals from FRUiTS issue 2. Statement making at its best. FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

From the streets of Akira or Harajuku? Excellent colour coordination in this cyberpunk mash-up from FRUiTS issue 2. FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

Elements of traditional Chinese dress coupled with Harajuku sentiment. Check out those killer boots! From FRUiTS issue 2. FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

Feeling the cyberpunk vibe? The quintessential look for the 90's raver. From FRUiTS issue 2. FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

Glorious gingham and dangerous denim were stalking the streets of Harajuku in 1997. From FRUiTS issue 2. FRUiTS@21
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#fashionthrowback
#IamFRUiTS
#fruitsmag_1997
#fruitamag
#FRUiTS
#フルーツ
#Harajuku
#shoichiaoki

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