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Fresh  Pure beauty as indulgent as it is effective. #FreshBeauty

Make sure your PM routine is packed with flowers. Our Rose Deep Hydration Facial Toner cleanses, hydrates, and softens skin in one swipe.

Being away from your #shelfie during summer vacation doesn’t mean your skin should suffer. Our mini masks pack in the same benefits while fitting into your carry-on.
✈️Lotus Mask: rescues skin from those late nights
✈️Black Tea Overnight Mask: firms while you sleep
✈️Black Tea Perfecting Mask: cools and refreshes tired skin

Pack in nourishment for a super soft, irresistible pout. What’s your sugar lip style?
🌴 Sugar Coconut: a beachy vacation for your lips
❤ Sugar Ruby: like sun-lit jewels
🍹Sugar Punch: a tropical red orange
🌹 Sugar Rose: the look of just-kissed lips
🌸 Sugar Petal: a cotton candy pink
🌷 Sugar Tulip: a juicy, watermelon stain

Our Kombucha Essence is a weightless, watery formula that delivers heavy-duty benefits like:
☁ pollution defense ☁ 24-hour moisture
☁ improved elasticity, luminosity, and healthy tone

One size doesn’t fit all when it comes to scents—that’s why we have three! For your vanity, for your desk, for your bag. Be sure to shop your go-to scent in your favorite size, like our best-selling Hesperides Grapefruit. ✨

Sugar isn't just for those with a sweet tooth! Did you know that Fresh Founders Lev Glazman and Alina Roytberg pioneered the use of sugar in the beauty industry as a natural humectant (meaning more moisture)? Lev says, “You have to treat your lips the same way you treat your eyes. For these delicate areas, you need ingredients that not only smooth but also prevent. With this in mind, we blended effective skincare ingredients with sublime textures for nourishing formulas that offer soft, supple, and youthful-looking lips.” Which balm flavor are your lips craving today? Available at @sephora

Reporting for double duty! Packed with antioxidants, our Kombucha Essence fights pollution (like smoke and smog) while protecting skin from harmful free radicals.

Sugar, soft lips, and a dreamy sheen…these are a few of our favorite things. 💗 Swipe Sugar Dream Advanced Therapy for nourished, plump lips in a perfect pink. Available at @sephora

Sunday necessities: the dreamiest sunset and the freshest skincare.
💙Lotus Rescue Mask: a 5-minute facial to reset the skin
💙Rose Face Mask: a hit of hydration for a healthy complexion
💙Fresh Life Eau de Parfum: the sweet scent of summer

Happy Father's Day to dads everywhere! “Being a father has taught me what’s most important in my life—to be present in the moment, that no issue is big enough. And every moment with my daughters counts.” —Lev Glazman, Fresh Co-founder

“The star ingredient in this silky serum is sometimes known as the ‘King of Flowers,’ hailed around the world for both its beauty and medicinal benefits (white peony root is used in Chinese herbal medicine for relief of both pain and inflammation). The product also contains vitamin C glucoside and licorice root, both of which are known to soothe and brighten dark spots caused by sun exposure, stress, hormones, and acne. The six-hour hydration perk comes from hyaluronic acid—the holy grail of hydrating ingredients.” —@thecut

Did you know that @glamourmag named Soy Face Cleanser one of the “best beauty products of all time”? Our do-it-all cleanser removes makeup and pesky mascara without stripping the skin of essential moisture. Result? Skin is clean and super soft. We may be biased, but we agree 😉 #regram @stephbwrede

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