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FREE LABEL  Indie ethical clothing brand Easy essentials made in Canada with earth conscious practices. #myfreelabel #lessbutbetter

It’s official! Our Fall 2018 best seller is the Duggan Long Sleeve. Knit, dyed, cut and sewn in Canada. ❤️🇨🇦
It’s available in Grey and Black - which would you choose?
#myfreelabel #dugganlongsleeve #travelwear #ethicalfashion #lessbutbetter #fewerbetterthings

This morning I went over my 2018 goals.
By the end of the year, I wanted to:
Extend our sizing beyond XS-LG ✔️
Celebrate diversity (body, culture, age) in our photography ✔️
Create a menswear capsule 🔜
Start blogging about things that matter to me ✔️
.
It’s only September, but I can already tell you I won’t achieve one of those goals in 2018. The good news is, I can add creating a men’s capsule to my 2019 goals 😉
As I brainstorm where I want to see Free Label go in 2019, tell me:
what do YOU want to see from FL that I can add to my goals?
#goalsetting #myfreelabel #smallbusiness #ethicalbrand

Ok guys, I’ve been working overtime to bring you an Andie Bra and Sunday Pant Pre-Order! It should be up in the next few days.
I still recommend signing up for email notifications on the product pages, because we only have a limited amount of fabric and I can only cut so many of each. 😅
In the meantime, if you have any questions about fit, give me a shout ASAP, so you’re prepared to check out when the preorder goes live 💖
#andiebra #myfreelabel #lessbutbetter

Ellie from @selflessly_styled took her Morgan Tee to the Philippines!
It’s the perfect travel top because it can be easily dressed up or down, it can be worn multiple times without washing due to the loose fit, and it can be scrunched up and thrown in a bag and still look great the next day 🤗
#myfreelabel #travelclothes #morganboxytee #lessbutbetter #fewerbetterthings

Is anyone else gushing over Army Green this season? I love how this shade isn’t too “feminine.”
What colours are you gravitating toward for Fall?
📷 @livielarsen is featured in the Marion Wrap Top
#greenisthenewblack #marionwraptop #multiwearclothing #fall2018 #pantone

“The Earth is what we all have in common.”
- Wendell Berry
#greenisthenewblack #myfreelabel #lessbutbetter #sustainablepractices

As I’ve gotten older, I’ve stopped dressing for other people, and started dressing for myself.

I used to choose an outfit in the hopes of impressing others. I’d try on several different combinations trying to find the right outfit that flattered my body and portrayed myself as who I wanted others to think I was.
Trying to impress others was a lot of work...
The last few years, I’ve been dressing according to what I want - which 9 times out of 10 is comfort. 😂 I choose outfits based on how my mood, what I feel comfortable in, and what makes me feel most like ME.
#myfreelabel

For those of you who missed out on Sunday Pants, I’m working on a small restock for November! In the meantime, there are still a few XL available on the site 🤗
One of the things I find most challenging is predicting demand. So it’s incredibly helpfully when you guys message me or comment that you want an item that is currently sold out! That way I can make notes on what is in demand and work to a restock.
Is there anything else you guys want to see back in stock?
📸 @rebeccarene_m in the Marion Top and Sunday Pant
#sundaypants #myfreelabel #ethicalclothing #lessbutbetter

GAh! Thank you all SO much for an incredible Fall collection launch yesterday! I can’t wait to get your orders out the door and into your hands.
Once your package arrives, be sure to snap a photo in your FL with the hashtag #myfreelabel if you want to be in the running to win one of THREE $100 gift cards this month
🎉
📸 @jazzyhwang is giving me all the Fall style vibes in her Rachelle Cardi-Robe and Sunday Pants 😍
#myfreelabel #fewerbetterthings #rachellecardirobe #sundaypants #madeincanada #slowfashion

After months of anticipation... it’s heeree 🎵
The Fall 2018 collection is online now.
#myfreelabel #fall2018collection #limitedstock #getitwhileits🔥 #madeincanada #lessbutbetter
📸 @thomas.bullock @rebeccarene_m @nalaniwakita

The Duggan Long Sleeve. Our #1 cold weather staple.
🍂
Who is ready??
😏
#comingsoon #reallyreallysoon #fall2018 #dugganlongsleeve #myfreelabel #ethicalclothing

Could not be more excited for Fall to be released. It’s by far my favourite collection yet...
If you haven’t already, sign up for our newsletter to be the first to know when the collection is out!
Newsletter subscribers get first dibs on low stock styles (like a new seamless Legging, the Sunday Pant, and more!)
#myfreelabel #fallcollection #lessbutbetter #madeincanada #fewerbetterthings

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