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Franco Cruz Mabanta  CEO & business junkie Political analyst Social media strategist to the world's biggest players Talk show host & writer Health nut Crusher of life

Cool story about my buddy Shawn Rhoden, the reigning 2018 Mr. Olympia:

Mr. Olympia is the Superbowl of the bodybuilding world. Win it and you are indisputably recognized as the man/woman with the greatest body on earth.

This year all eyes were on the legendary Phil Heath, the dude who'd won the competition a preposterously impressive SEVEN TIMES. Had Heath won his 8th world title this year, he'd have broken the all-time record and surpassed (I think) Arnold Schwarzenegger, making him the greatest bodybuilder in the history of the sport.

The rub: Heath and Shawn had public beef. Heath had been attacking Shawn on social for two years and not once did Shawn respond. He remained silent, classy and above the fray.

Shawn knew he was better. And he knew precisely how to get his revenge.

So the big day finally came, a rousing+electrified audience at the jam-packed venue in Las Vegas. And, as EVERYONE predicted, Shawn and Heath were the final two athletes announced.

Thousands on the edge of their seats. Would the factor of biased judges come into play? Would the influence of @therock -- the greatest Instgrammer in the world who'd been backing Heath publicly for weeks -- make a difference?

Well...the host picked up the microphone, and with a booming voice told the world that @flexatronrhoden was the 2018 MISTER FUCKING OLYMPIA...and the crowd erupted like a glorious volcano that had been suffering from molten blue balls for millennia.

What a moment.

Shawn unmercifully took away what would have been Heath's record-breaking 8th title. He seized his glory. He snatched the man's immortality. Imagine losing to your most hated rival like THAT? Jesus, Heath must be dying on the inside daily.

Perspective: The reason why this is excruciatingly painful is because Heath didn't come in 30th or 17th or 5th. He came in SECOND.

Anyway, Shawn and I had a good laugh about it. As usual, he was very calm and gracious. But every time I brought Heath's name up, you could see his little smirk, clearly quite proud of the year he's had as a pro, and, more importantly, as a man.

Proud to call you a friend, Rhoden! You better win it all again next year or I'm unfollowing you on IG! πŸ‘‘

Joys of being an uncle to the coolest, smartest kids on earth. Whole fam came to visit me on-set today! God I love you guys! ❀

Shout out to my brother Nathan K for these super in-demand OG Adidas Ultraboosts! What a clever gift. Now each partner of the best social media PR team in the country all has matchy-matchy kicks. πŸ˜„

Shooting a colossal political campaign video today and can't wait to test out how comfortable these babies are. Thank you and Merry Christmas!

Me: How did you manage to mitigate all the stealing that was going on at customs?

Enrile: He who says he can completely eradicate theft from that sector is talking nonsense. So I decided to do one thing, Franco. I compromised with corruption. And in that year, the national reveue for the customs industry went up by almost 100%. The year after, we did even better. And better again the year after.

Me: Brilliant. Bloody brilliant. πŸ‘Œ

As almost all the political social media stars in the Philippines know, the amount of love we randomly, CONSTANTLY get from the OFW demo is ridiculous and beautiful.

Thank you, guys. We genuinely appreciate you and love ya'll back. πŸ‡΅πŸ‡­

Happy birthday to one of my nicest, chillest, most drama-free celebrity friends. You're one of the incredibly rare A-listers who successfully transitioned from showbusiness to entrepreneurship before the age of 30.

We're all so proud of you! And thank you for always being so consistently reliable and professional. Have an incredible new year, Sammy! πŸ’ͺ

Sending a big thank you to the super classy owners of Hotel Sophia in gorgeous Isabela province for graciously upgrading my entire team to the all THREE of their Presidential Suites.

What a kind gesture. You guys are absolutely terrific. πŸ‘Œ

When you move up to the Pro Level of bodybuilding -- in which all contestants NEED to have won a major competition (on top of paying an entrance fee) just to qualify -- most of the female athletes are beautiful; some even stunningly so. Obviously everyone's in mad good shape, but even facially, the ladies level up.

Big ups to my @promediaph family for the fantastic time. What an event we had this year. πŸ’ͺ


Greatness: an articulate refutation of the forces that hold common men earthbound. // Life constantly reveals that our greatness lies not in our perfection, but in our fearlessness. ☯️

Time to work. Let's roll πŸ”₯

When you and your friend both have dreams of eventually being the best in the world at what you do and she's kicking your ass so hard/wayyyy closer to achieving the goal. πŸ’₯

This is the dumbest, most preposterous juxtaposition of photos I've ever posted on social. πŸ˜„

Decided two years ago to only host big events and events that help people. Tomorrow I'm hosting the annual Shawn Rhoden Classic -- the best and most prestigious bodybuilding competition in the country. Yep! The champ is in town.

My friend @flexatronrhoden -- the reigning Mr. Olympia, the dude who beat the lengendary Phil Heath this year in spite of Heath being constantly backed by @therock on Instagram -- is back and ready to roll.

See you all at Solaire tomorrow night! πŸ’ͺ

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