Here’s some first shots of Zax Sans and Zax Layers—custom typefaces—that we got to design with @realzaxbys! 🐓There was a number of different base styles along with a full-on layered system to give it a signage feel when needed. The family has roots in Futura as that had been a part of the Zaxby’s for some time now.
Working with the design team for this project was a dream ✨ Can’t wait to share more!
I’m excited to share some of work we got to do with @realzaxbys design team. With the refresh, we wanted to keep a lot of the personality / recognizability of the original, but refine the letterforms and spacing. The main focus areas were 1) Evening out the weight distribution of each letter 2) Cleaning up the serifs and curves 3) Balancing the overall negative space between letters—especially with the ’S 4) Keeping the bottom curve similar, but allowing each letter to grow taller for better legibility at smaller sizes. Their team was such a blast to work and I still can’t believe I got to work with them on it 🤩 More pics from the custom typeface part of the project to come 😃 . . . . . . . . . . . #graphicdesign#graphicdesigner#design#typography#typedesign#font#fonts#chicken#zaxbys#friedchicken#type