flourish_thrive flourish_thrive

1,410 posts   19,184 followers   458 followings

Flourish & Thrive Academy  We help independent jewelry brands at all stages become wildly successful doing what they ❤️! Community over Competition is our jam. New site + vibe 👇

I've been scrolling through my feed and seeing some gorgeous spring collections lately and want to keep seeing them coming!
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As I like to say to my Diamond Insiders about collection design...
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Every collection has 3 key elements...
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1️⃣The Statement Piece
2️⃣The Gateway Piece
3️⃣The Up-Sell or Add-ON Piece
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Now can you try spotting each of these elements in this #springcollection?
#FTAcademy #jewelrycollection #statementjewelry

#FollowFriday this week goes out to @kristenbairdjewelry, winner of last year's @halsteadbead #HalsteadGrant. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you aren't familiar with this grant, every year @halsteadbead awards 1 talented jewelry designer a cash grant of $7,500 as well as $1,000 in jewelry supplies.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Just think of all of the possibilities !⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Recently, Kristen shared her Top 10 Halstead Grant tips in a blog post.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Follow her and learn from the winner herself! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Also, protip: Deadline for this grant is August 1st but you should start applying for this jewelry business grant EARLY! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
#FTAcademy #halsteadbead #halstead #jewelrygrant #kristenbaird

I've got another treat for you m'dears! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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In this digital age, websites pretty much run your business. I can't stress this importance enough so I'm sharing this Website that Work Checklist! ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
Tap the link in our bio to download this freebie and find out...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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1️⃣Website “must-haves” to keep people interested in your brand long enough to fall in love with your jewelry and want everything you make.

2️⃣How to design strategies to clear up your message, simplify your calls to action, and take website visitors from confused to converted!⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣What to do with your opt-ins so people actually see them, sign up for your email list, and look forward to seeing your name show up in their inbox!⠀⠀⠀⠀⠀⠀⠀⠀⠀
4️⃣Why you’re missing out on potential customers and spinning your wheels while other designers are selling out of their collections.

5️⃣How to proactively answer questions and put your customers at ease before they buy from you (so they’ll be happy to do it again, and again!)

Total #wcw on this jewelry designer boss babe @kcobespoke 😍
I love the way she shares her brand story with photos of #theprocess on her Instagram feed! 💎
I think Instagram is such a great way to stay connected to your DREAM clients!
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However you can add value to their life or teach them something relevant to your brand values is going to create connection between you and your dream clients. 💎
It can’t always be about your jewelry, make it about the reason why you make jewelry and amp up your brand personality!
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Now tell me, what's your brand story?? #FTAcademy #theprocess #repost #womencrushwednesday

If you’re doing it right, all roads lead to your website.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Which is why if you’re scratching your head wondering why your website traffic isn’t increasing...the answer might NOT be on your website.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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The answer is, build your roads!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Everything else you’re doing online (and in person) helps you gain traction in your online sales and email sign ups!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So this week on the Thrive By Design Podcast, I’m sharing How to Create a Real Connection on Your Website with Your Dream Clients!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Your website is a very important part of your brand whether or not you have an ecommerce shop!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you do custom design, you still need to guide people towards your online home and convince them you’re the right person for them!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Tap the link in our bio to start listening!⠀⠀⠀⠀⠀⠀⠀⠀⠀
#FTAcademy #thrivebydesign #podcast #website #graphicdesign

Tax day is almost here!!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you are a small biz jewelry designer like me, tax season can be extra difficult!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Does accounting and bookkeeping in your jewelry business want to make you cringe? I know the feeling! It used to make me totally cringe too but then I started to love to look at my numbers.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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After all, I'm no accountant or math wiz...⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But one of our many F&TA mentors ARE!
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Meet Mariel Diaz of @accountingforjewelers!
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The coolest part about Mariel is that not only is she an accountant but she is also a jeweler and comes from a lineage of accountants and jewelry designers. Pretty cool, huh?⠀⠀⠀⠀⠀⠀⠀⠀⠀
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A while back, she shared some easy accounting tips for jewelry designers and makers that may help ease you through these trying times 😫 over on our blog [link in bio]. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Don't worry... we're all here with ya!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Which accounting method or platform are you using now? How is it working for you?⠀⠀⠀⠀⠀⠀⠀⠀⠀
#FTAcademy #taxes #taxseason #taxday #accountingtips

In the tough small biz world, it's all about b a l a n c e !

Every feel like there are just not enough hours in the day or days in the week? Or find yourself working crazy hours and during the weekends? ✨
It doesn't have to be that way! ✨
I was a lot like this when I was first starting out in my jewelry biz but I eventually found my balance...
and you can too!

Click the link in the bio to grab our FREE Creative Balance Checklist and learn how to effectively manage your time as the Chief Visionary Officer of your jewelry brand.

What are some ways you maintain your #creativebalance?
#FTAcademy #balance #worklifebalance

Going into the weekend like... 😍⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Oh how I wish I could treat myself with a bathtub full of shiny bling every single day of the week!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Double tap if you feel me!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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If you could fall into a bathtub full of your favorite jewels... what would your tub be full of?⠀⠀⠀⠀⠀⠀⠀⠀⠀
#FTAcademy #treatyourself #bling #diamondsareforever

[Follow Friday]
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I want to dedicate this week's #followfriday to these awesome jewelry designers from our Laying the Foundation Flourish & Thrive ACADEMY Awards! 💎
These LTF grads are some spectacular designers and it's been a real pleasure working with all of you in #LTFLIVE2018 !
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And the winners are...
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1️⃣MVG (Most Valuable Group Member) :: Marcia Newquist @creativejewelrybymarcia
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2️⃣Best Results from a New LTF Member :: Corri Riebow @pariscreekjewelry ⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣Most Helpful Student :: Sandy Gagliano @tesorodelsol ⠀⠀⠀⠀⠀⠀⠀⠀⠀
4️⃣Best Results from a Previous LTF Grad :: Kathie Liounis @liouniscreations ⠀⠀⠀⠀⠀⠀⠀⠀⠀
5️⃣Greatest 8 Week Increase in Sales by a 2018 Grad :: Angela Szelag @tranquilskyjewelry ⠀⠀⠀⠀⠀⠀⠀⠀⠀
6️⃣Superstar Award :: Kharisma Sommers @popnicute 💎
A BIG Congrats to all you stellar designers!! 😘
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Big love!
xo, Tracy ❤️
#FTAcademy #LTFLIVE #LTFAwardshow

If I’m being honest, I could support myself pretty well with just the income I earn from my jewelry business...even though I only do it part-time.
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When I say part-time, I really mean part-time.
Like, a couple hours a week.
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You might be thinking, “Tracy, that sounds like a pipedream, how is that even possible?” Well, there are a few things that make this possible. 💎
First, I’ve been doing this for decades, so I have lots of super-happy clients who refer me to their friends, family, and colleagues. Repeat customers are always a good revenue generator.
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Next, my price point allows me to have a really good margin, so I don’t have to have a lot of clients in order to make money (one of the perks for doing custom work)
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But really, when I ask what made people decide to work with me...they tell me it’s because of the video on my website.
The video I shot 5 years ago in my tiny NYC apartment... for $200.
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Girl, you do not have to be afraid of the camera! It’s so worth setting aside a day to film some video and put together something to showcase your brand!
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If you want more info on how to use video for your brand, tap the link in our bio to listen to this week’s episode of Thrive by Design!
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I’m sharing my tips and letting you in on one of the secrets to my success!
#FTAcademy #tbt #throwbackthursday #brandvideo #brandstory #thrivebydesign #podcast

Major #wcw on the one & only @sarahmcaleermentorsmith - a super valuable and wise #DIcoach for our #DiamondInsiders. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I ❤️Sarah because not only has she been in the jewelry industry for over 25 years, she's also such a survivor! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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From 7 years of research for a PhD in Jewelry History, to running a contemporary jewelry gallery, to 15 years of designing one-off high-end commissions, to nearly dying of Pneumonia & Sepsis last year... this busy woman has accomplished SO much.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That's why she's my total #womancrushwednesday 😉 ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So when Sarah says, don't be afraid to share your brand story... I truly trust her!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Some more words of advice from this jewelry biz expert...⠀⠀⠀⠀⠀⠀⠀⠀⠀
1️⃣DON'T be afraid to stand out from the crowd even if what you're saying is totally different⠀⠀⠀⠀⠀⠀⠀⠀⠀
2️⃣DON'T be afraid to tell a story about you and your product⠀⠀⠀⠀⠀⠀⠀⠀⠀
3️⃣We are own brands⠀⠀⠀⠀⠀⠀⠀⠀⠀
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So tell me, what's YOUR #BrandStory?

Spring time is here and I for one am SO happy for the upcoming warmer months! ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But let's not get too cozy just yet because Spring is actually a pretty perfect time to get going on your PR efforts!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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This is a great time to get active because when July rolls around, you’ll already be top of mind! That’s when the press start working on their holiday issues!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Remember, what they say m'dears... the early bird gets the worm!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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There’s always something new coming out! Whether it’s from a blogger or a big publishing house, they’re always coming up with new content. So it’s never too late or too early to get started building relationships with people in PR.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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These days with the power of the Internet, you can build relationships with people all over the world. You aren’t limited to your location anymore so think BIG!⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Now start making and building those connections! Which magazine or website will you contact first??⠀⠀⠀⠀⠀⠀⠀⠀⠀
#FTAcademy #spring #springjewelry #PR

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