It's ✨ Designer Spotlight✨ time!
Introducing... ✨Kassandra DeSilva ✨
of 💎 @KMagnifiqueDesigns💎
Biggest Accomplishment So Far ::
I design and create handmade statement jewelry and sell it on Etsy.com. I would have to say my biggest accomplishment was having one of my creations featured on a rising YouTuber's Instagram feed! I reached out to YouTuber and makeup artist @victorialynbeauty and sent her one of my pieces, specifically designed for her. She loved it so much that she decided to wear it in an entry photo for a contest with Maybelline. She won the contest, thereby having her winning photo on Maybelline's social media platforms! Victoria then posted another photo featuring my necklace, this time tagging my business!
Biggest Challenge So Far ::
The biggest challenge for me in my business is making consistent sales. The following are two areas in which I made improvements to help in this regard:
1. When I first started selling on Etsy, I realized that my pictures needed a lot of work. So I made it my aim to improve my photos as best as possible within my small budget. This included extensive research on jewelry photography, equipment, and editing tools. I'm happy to say that my photos have improved (although still a work in progress) and this has brought more business to my Etsy shop.
2. I also made it a goal to design, create and upload at lest two new items a week. In addition to helping to broaden my creativity, I now have over 100 items available in my shop! This has given my Etsy shop more variety and options which, in turn, has helped to increase sales.