'Meet our #femaleceooftheweek @harneet_jo CEO of @angeljolondon.
When did you realise you had a passion for shoes?
Everyone around me first noticed when I was younger, as I’d always sneak into my moms wardrobe and wear her shoes when she wasn’t home. Her love for fashion has definitely imprinted onto me. After I left college, I had decisions to make as to what path to take career-wise. That’s when I realised I wanted to create my own business and designing shoes just seemed the most natural place to start for me. What inspired the name of the brand?
I spent a long time trying to conjure something up that was unique and made a strong impact, yet held a personal connection to me. My fathers name is Joe and he’s always been an inspiration to me in life and business. I was having a conversation with my brother, and he said “Joe told you to be an angel” and it developed from there - Angel Jo. Do you work with a team or alone?
It began with just myself, but the brand has developed into a family-run business. I carry out all of the executive decisions for Angel Jo, but members of my family and friends have come on board to assist me in different areas. They have been a strong support system for me, and it was a natural development to begin working with those closest to me.
We're aware your studying and running your own business. What challenges do you face with balancing both?
Well I have to say, the lack of spare time and sleep! It has been difficult, as I’m studying law and running Angel Jo simultaneously. It does have its challenges but overtime, I’m learning how to balance both and make the schedule work. In my opinion, if I can put in the hard work for the next 5 years, then I can witness the creation of something amazing.
What can we expect from Angel Jo this 2018?
ANGELJO.COM officially launched its site 3 months ago, but we’ve seen a really positive response which indicates to me that personal goals for 2018 are in reach. As with any business, the first year is always the most difficult. People should expect big things from the brand as we want to make an impact and push boundaries in the industry.
Thank You Female CEO ✊🏽