MARKETING TIP: Reuse and repurpose your top content
Even your loyal readers may not see your content initially. It could take several touches and multiple channels to get through to them. Try reposting your top blog posts with refreshed titles or new visuals.
Utilize that content in a digest newsletter format to drive traffic to content that your audience’s peers have enjoyed (it can be tough to resist content that we know our peers and colleagues have enjoyed).
Want more traffic? Automate that refreshed and repurposed content for periods when it’s relevant or for different days or times to attract new readers who may not have engaged the first time around.
According to Curata, only 29% of marketers are reusing/repurposing content, which means many marketers are only putting their messaging in front of their audiences one time: they’re missing out on valuable clicks, impressions and engagement.
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