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Everlane  Know Your Factories. Know Your Costs. Always Ask Why. #Everlane

http://evrln.co/2nDOnTT

Hands up if you got an order today. 📸: @birdynavarro

Catch us around town. #HumanTogether 📸: @katiehorwitch

It’s the first day of spring and we have fantastic news:

1. Our shoe factory just had their audit and scored 100%.
2. Blush (the color pictured) wasn’t originally a color our factory offered. After spending half a day looking through books and swatches Louise (our shoe designer) walked around the factory floor and a small piece of leather on the ground caught her eye. It wasn't catalogued anywhere but we asked and the factory successfully recreated the that hue. And that's how "Blush" was actually born.
3. There are several new Silk, Babo, and Modern Oxford colors on the site including mint, rhubarb, cold khaki and green now available. 📸: @thethoughtfulcloset

No emails til Monday. 📸: @arorygardiner

The Soho Studio is officially open. Meet us at the bar tonight. Drinks on us. Bring a friend.
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415 W Broadway #5S
6:30pm–8:30pm

The elements are in full effect. For those that asked we did a quick fit test at our NYC studio. From left to right: Des (m), Haley (xxs), and Stephanie (xs).

How did we make the Elements collection waterproof?
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First, there's 3 layers. A waterproof (but also breathable) polyurethane membrane sits between a cotton/nylon exterior and poly interior.
Second, every stitched seam is heat bonded and taped shut. 19.5 yards of tape in each jacket ensure no water soaks through.
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And because we believe performance shouldn't cost a month's rent, both styles are under $150. Link in bio.

We all have our own "Everest". Introducing the Elements collection. Performance jackets for normal people.
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Link in bio.

Tomorrow, get ready for the Elements.
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📸: @colbyshootspeople

Weekend inspiration from @heatherdayart and @studiotable.

This #DearEverlane comes from a 6th grader and is addressed directly to our founder @preysman, head to his profile to read the response.
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Dear Mr. Preysman,
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My name is Inaya and I am a 6th grader. For my English class we are writing to different companies in California and I was assigned you. If you could send my class some things to display on our walls like t-shirts, bumper stickers or whatever else you have on hand, that would be great! I hope to hear from you by March 10th. -
Sincerely,
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Inaya
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p.s. We start every day with a question and a word puzzle. Can you answer these? Q of the day - What are the names of the presidents on Mt. Rushmore?

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