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Everlane  Know Your Factories. Know Your Costs. Always Ask Why. #Everlane

http://evrln.co/2n9TE0r

Our way of "cutting back" . You know where to go next.

NYC: Come to The Soho Studio (415 W Broadway #5S ). Get a very early preview of our new shoes. We'll help you take a great photo for the 'gram . Promise.
#DayCollection #ComingSoon #April10

Get your Picasso on. New striped tees on you know where.

*Books flight* 📸: @jasoncharleshill

Hands up if you got an order today. 📸: @birdynavarro

Catch us around town. #HumanTogether 📸: @katiehorwitch

It’s the first day of spring and we have fantastic news:

1. Our shoe factory just had their audit and scored 100%.
2. Blush (the color pictured) wasn’t originally a color our factory offered. After spending half a day looking through books and swatches Louise (our shoe designer) walked around the factory floor and a small piece of leather on the ground caught her eye. It wasn't catalogued anywhere but we asked and the factory successfully recreated the that hue. And that's how "Blush& #34; was actually born.
3. There are several new Silk, Babo, and Modern Oxford colors on the site including mint, rhubarb, cold khaki and green now available. 📸: @thethoughtfulcloset

No emails til Monday. 📸: @arorygardiner

The Soho Studio is officially open. Meet us at the bar tonight. Drinks on us. Bring a friend.
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415 W Broadway #5S
6:30pm–8:30pm

The elements are in full effect. For those that asked we did a quick fit test at our NYC studio. From left to right: Des (m), Haley (xxs), and Stephanie (xs).

How did we make the Elements collection waterproof?
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First, there's 3 layers. A waterproof (but also breathable) polyurethane membrane sits between a cotton/nylon exterior and poly interior.
Second, every stitched seam is heat bonded and taped shut. 19.5 yards of tape in each jacket ensure no water soaks through.
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And because we believe performance shouldn't cost a month's rent, both styles are under $150. Link in bio.

We all have our own "Everest& #34; . Introducing the Elements collection. Performance jackets for normal people.
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Link in bio.

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