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edwinahoerl edwinahoerl

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Edwina Hörl  We do fashion!

http://www.edwinahoerl.com/

beyond native– urban traveller coat for mini fashion

as i was pondering the theme of beyond native and urban traveller, the image of a japanese ‹haori› overcoat with trenchcoat features came to mind. ‹haori› is a loose-cut unisex coat, with the name derived from the japanese verb ‹haoru›, which means to put over or put on. traditionally it was worn over a ‹kosode›, a kimono-like robe.

added to the ‹haori› will be the trenchcoat design features of epaulettes on the shoulders, which also function to fix the furled sleeves, a back flap and a front flap. there is no typical trenchcoat collar, so in a way it is lighter, following the ‹haori› style. the coat will also have two welt pockets and a waist belt that can be looped through an extra pocket pouch. alternatively, the belt and bag can be detached and used as a shoulder pouch. in the bag you may want to carry salted and cured fermented soybeans, called ‹daitoku-ji natto› in japanese, which originated from kyoto’s daitoku-ji temple. in former times, these were carried on a journey as a lasting and healthy source of energy.

our ‹haori› garment’s material is 100% linen, pure indigo dyed, with ‹sumi› (charcoal) ink coating on the inside. it’s said that the ‹sumi› ink coating has an antivirus and minus-ion effect and emits infrared radiation.

greetings from florence /

#edwinahörl #beyondnative #MINIFashion #PittiImmagine #PittiUomo #Pitti2017 #luomovogue #gqitalia

*
FAMILYSALE
everything must go!

2016/12/23 fri 金 12:00 – 20:00
2016/12/24 sat 土 12:00 – 20:00
2016/12/25 sun 日 12:00 – 20:00

finde a good new thing for the times to come …

場所 so+ba / hörl 156-0052 東京都世田谷区経堂 5-29-20
place so+ba / hörl 5-29-20 kyodo, setagaya-ku, tokyo 156 0052
contact 03-3706-3536 (edwina hörl)

special cocktails will be served. let's drink and shop a lot!
thank you for your support & love!
we wish you a wonderful new year! #edwinahoerl #edwinahorl #sale #japanesefashion #avantgardefashion #tokyo #kyodo

cordial invitation #fashionexhibition RE-FASHIONING #austria curated by claudia lukas (AUSTRIANFASHION.NET) & vera bao opening 9 dec 3pm @ liu haisu art museum #shanghai - bit.ly/2gjHYXV

I AM AN ANIMAL
私は動物
edwina hörl / spring summer

TOMORROW PARTY

11/13 sun 日 19:00–23:00
19:00 concert / nataliya gudziy / ukrainian singer
20:00 open zoo / music + drinks + food

PLACE:

SO+BA (HÖRL )
〒156-0052 東京都世田谷区経堂 5-29-20
小田急線経堂駅より徒歩6分 #edwinahoerl #edwinahorl

#edwinahorl #edwinahoerl OLDER #autumnwinter collection 👚👕👖 now in stores

#DaDa shirts

try them on! our dada-shirts are the half of a mega enlarged shirt.
you can find many ways to wear them. it is unlimited.
you can fasten the shirt with knots, use attached safety-pins, find new ways to fasten it or just wear it unfastened!

If you like, please use our instant camera and ask somebody to take a photo of you wearing our DaDa shirt. tell us your email and we will send you the link to view your photo.

ダダシャツとは、拡大したシャツの半身のものです。
あなたに様々な姿をみつけてもらい、着る事で「服」として
とらえるものになります。
決まりはありません。
ヒモや付属の安全ピンにより、姿をかえます。
よろしければ、あなたのDaDa shirts姿をカメラで撮っていただけますか? メールリストにアドレスを記入して頂きましたら、後日写真がみれるデータ をお送りいたします。

是非、あなたの姿をみつけてみて下さい。
Edwina Hörl
www.edwinahoerl.com
drawings on the shirts by Heimo Wallner #edwinahorl #edwinahoerl #japanesefashion #austrianfashion #avantgardefashion @ #superdeluxe #tokyo #japan http://dada100.jp/

#DaDa shirts

try them on! our dada-shirts are the half of a mega enlarged shirt.
you can find many ways to wear them. it is unlimited.
you can fasten the shirt with knots, use attached safety-pins, find new ways to fasten it or just wear it unfastened!

If you like, please use our instant camera and ask somebody to take a photo of you wearing our DaDa shirt. tell us your email and we will send you the link to view your photo.

ダダシャツとは、拡大したシャツの半身のものです。
あなたに様々な姿をみつけてもらい、着る事で「服」として
とらえるものになります。
決まりはありません。
ヒモや付属の安全ピンにより、姿をかえます。
よろしければ、あなたのDaDa shirts姿をカメラで撮っていただけますか? メールリストにアドレスを記入して頂きましたら、後日写真がみれるデータ をお送りいたします。

是非、あなたの姿をみつけてみて下さい。
Edwina Hörl
www.edwinahoerl.com
drawings on the shirts by Heimo Wallner #edwinahorl #edwinahoerl #japanesefashion #austrianfashion #avantgardefashion @ #superdeluxe #tokyo #japan http://dada100.jp/

#edwinahoerl #edwinahorl #archivesale at @parco_shibuya_official
渋谷パルコ ザ·閉店セール

PART1/B1F(GREEN ROOM)

15-1 UDAGAWA-CHO, SHIBUYA-KU, TOKYO

東京都渋谷区宇田川町15−1
2016 / 07 / 22 fri 金 10:00 – 21:00
2016 / 07 / 23 sat 土 10:00 – 21:00
2016 / 07 / 24 sun 日 10:00 – 21:00 #japanesefashion #austrianfashion #fashionsale #fashion #tokyo #shibuya

Inès Alaya shows one of our dresses & homespun jackets 👕👖👚 our shop in #Vienna #Austria #windowshopping #edwinahorl #edwinahoerl www.inesalaya.com

we are part of austrian design explosion // travelling #exhibition // curated by @rpunkenhofer
opening: monday, 13th june at 18:30 // @ #designforumWIEN #vienna // #austria

picture credits: ©designexplosion/punkenhofer

we are already back in tokyo 🇯🇵 but the exhibition //
DISPLAYING FASHION, DISPLAYING ART – [Agonale] begegnungen von mode & kunst //
at galerie5020 #salzburg #austria is still running 👍🏼
curated by hilde fraueneder // #fashionexhibition

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