Today's lesson is on Google Search, which happens to be the most popular and used search platform. So what it's important to understand how it works.
There are several components people search through on Google; search, images, videos, maps etc.
Having optimized content on each of those can significantly boost your SEO efforts. You may rank higher on search, but not on images; which could be where your audience views your brand the most; or vice versa.
It's important to have content available for each search vertical in order to maximize on the possibilities of ranking higher, and getting traffic to your brand.
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