Meet Baxolile Msomi, communications manager for Jaguar Land Rover South Africa and sub-Saharan Africa: After completing her studies in marketing at the former University of Port Elizabeth, she joined Standard Bank's graduate programme in 2005 where she was responsible for several portfolios in brand marketing. Two years later, Msomi joined advertising agency Idea Engineers before moving on to Nedbank, where she was the marketing manager for self-service channels until 2010. She then served as marketing consultant for digital channels at Absa before entering the motor industry in 2013, when she worked at BMW financial services as marketing specialist. This was followed by a stint as dealer marketing specialist at Mini SA. "I was hungry for growth and bigger challenges, so in 2015 I made my move to Jaguar Land Rover," she says.