To borrow the words from some bloke named Bob, the times they are a changing at iDEA.
Last year we gave ourselves a new brand identity. We changed our web domain to idea.eu and in the coming weeks we'll complete our redesign with a new improved website.
During this time we’ve taken a long hard look in the mirror and as a result we’re making a conscious effort to be better at communicating in plain English. Like many others, the design industry is full of so many buzzwords and acronyms that we often unconsciously get caught up in it all. There seems to be an inexplicable obsession with combining words together (worksettings, workstyles, hangry…) and turning nouns into verbs, even though it doesn't actually change its meaning (desking?!). Well, no longer! We’re going to de-jargon ourselves from this point on.
A large proportion of our work comes under the banner of 'workplace design' - but what does that mean? Most people associate this with office design, but that’s not always the case. What we actually do is work with our clients to design the places and spaces where they work. That can be a 20-storey office block, or it can be a recording studio, a military base, a university building or an engineering workshop. Workplace design doesn’t have to mean desks, chairs and overbooked meeting rooms…