deciem deciem

652 posts   401,706 followers   0 followings

THE ABNORMAL BEAUTY COMPANY  We are good beauty brands like The Ordinary and NIOD.

Hi :-) Many of you outsmarted us and very quickly and correctly guessed what product we were launching next (even though we only posted a cryptic photo of a tree growing out of a bottle). Welcome to The Ordinary Pycnogenol 5%. Available online and in our cozy stores around the world. ⁣⁣
Pycnogenol ® is a powerful antioxidant extracted from the bark of French maritime pine trees (🌲). This powerhouse ingredient contains naturally-occurring procyanidins, bioflavonoids and organic acids that synergistically help maintain healthy levels of collagen and hyaluronic acid within the skin, resulting in enhanced hydration and elasticity. Due to its high affinity for collagen and elastin, Pycnogenol ® is able to selectively bind to and protect these vital proteins from free radical damage and enzymatic degradation. While doing so, it also scavenges the skin for free radicals before they cause oxidative stress and has the ability to recycle oxidised Vitamin C, restoring its activity. ⁣⁣
It's generally offered at a very low concentration, so of course, we wanted to offer it at a very high concentration. At 5%, 1-2 drops will suffice for the full face. Use once daily for the maintenance of healthy skin.

This week. Seriously. We’ll send an email and will post here once it’s ready for you. 💚

We’re working on it! 👀

Black Friday happened and almost everything sold out whilst some of you were sleeping :-(. It's now actually Friday here and we're wondering how we managed to mess up Black Friday before it was even Friday in many places.⁣

We did do the calculations - but numbers can't really measure love and you loved everything even more than we thought. It makes us really sad to know that some of you are disappointed. 😔 Although we can't fix things for Black Friday this time, we promise we're working on ways to make it up to you. ⁣

Our forecasting may have been a little off, but our products are really good and our partners have some incredible Black Friday offers across our brands. We're sharing examples of much better organisation from @asos, @beautybaycom, @cultbeauty, @lookfantastic, @douglas_cosmetics & more on our stories now. ❤️

It’s Black Friday - visit and smile :-) 🖤

Historically, Black Friday has been a bit of a mess for us - but we really thrive in chaotic environments and have done it again because we didn't learn our lesson last year (or the year before). Lots of items from almost all brands are on sale for up to 70% off. We might have some regrets but it's too late now. 🙈 or come by one of our stores - locations can be explored at 😍

Say hello to The Ordinary's 100% Plant-Derived Hemi-Squalane which is half the molecular weight of our original 100% Plant-Derived Squalane. This low molecular weight makes the formula incredibly light and dry to the touch while offering the same non-comedogenic emollience and moisturizing capacity, making this formula suitable for all skin and hair types. Like our original Squalane it can help to reduce the ongoing loss of hydration that weakens dermal elasticity and suppleness. It's 100% pure, 100% colourless, 100% non-greasy and comes from 100% sustainable sugarcane.⁣

Oh...and the honest pricing makes it look like we made a mistake but sometimes we do get things right and it really is just £2.75/$3.95/€3.60 (our lowest-priced product yet). 🙈⁣

It's available now at and will be squeezing onto our store shelves throughout the week - BUT (big, important but), you might want to wait another day before placing your order: Black Friday is coming. 🖤


📍1134 Broadway, New York, NY - We’ve just opened and are waiting with hugs. 🚕

What do you get when you play with a few colourful products from The Ordinary? A really pretty, big mess that is completely worth the clean up. 🤪
Many of you reach out to us about perfecting your routines and while we're always here to answer any questions you may have, here are a few general recommendations for you:⁣⁣
🎨 We suggest using no more than 3 serum formulations in a single routine for best skin penetration. Generally, we recommend applying water-based solutions first, followed by anhydrous or oil formulations, and finally cream or suspension formulas. About 2-3 drops of each serum and 1 pea-sized amount of creams/suspensions should be enough for the full face and neck. ⁣⁣
🎨 If you have more than one skin concern, try to prioritize your water-based serums in the order of application based on the priority of your concern (the product that targets the most important concern should go first and layered in order of decreasing preference of the function).
🎨 If all else fails, visit and if you’re still unsure, reach out to our helpful Customer Happiness team at You’re also always welcome to drop us a message in the comments or via DM - we're happy to help. 🐒❤⁣

If you're short on time: ⁣⁣⁣
💧Melissa from the lab is mixing the Activator & Copper Concentrate serum from NIOD's Copper Amino Isolate Serum 2:1 (CAIS2)⁣. ⁣⁣
💧The colour change upon mixing is due to GHK binding with Copper Ions to produce 1% of GHK Cu whilst 1% of GHK is left in free-form⁣. ⁣⁣
💧GHK-Cu & GHK, in general, activate skin health functions such as repair, collagen synthesis and anti-inflammatory responses⁣. ⁣⁣
💧CAIS2 is a pro-health and pro-collagen formula to target general skin health and various signs of aging⁣. ⁣⁣⁣

If you're tall on time (and because we really like science):⁣⁣⁣
GHK and GHK-Cu are found in nature and in human plasma. The natural role of these peptides in the human body includes the activation of various skin health functions such as skin repair, immune function, the synthesis of collagen and fibroblasts as well as anti-inflammatory responses. The concentration of these peptides in human plasma declines with aging past the late teenage years and this decline exceeds 60% by the age of 60.⁣⁣⁣
CAIS2 is a pro-repair, pro-collagen serum that contains a high 2% concentration of GHK and GHK-Cu to target various signs of skin aging including visible textural damage, uneven tone and visibly enlarged pores while promoting general skin health and radiance. Once the Activator and Copper Concentrate Serum supplied are mixed together, the 2% of pure GHK peptide separates - 1% branches with Copper Ions to form the freshly assembled GHK-Cu (Copper Peptides) while 1% remains as the free-form, pro-collagen GHK peptide. ⁣⁣⁣
Finally, this updated formula includes collagen-support peptides, Tripeptide-29, Acetyl Tetrapeptide-2 and Trifluoroacetyl Tripeptide-2. The base system of CAIS2 combines monodispersed, plant-derived glycogen, penetration-enhancing Myristoyl Nonapeptide-3 and cross-linked hyaluronic acid which work synergistically with GHK and GHK-Cu to support healthy skin renewal and collagen quantity for firmer, healthier and more even skin with continued use. ⁣

Beauty is between you and boo, if you will. 👻😜❤️ Thank you to the troop of monkeys who participated in the filming. Who knew we could act? 🙈

We knew lots of you had fallen in love with The Ordinary's first-ever haircare product after reading your excited reviews 💕 What we absolutely didn't know was that the team at @bazaaruk were falling just as deeply 🙈. Just five months after launching, The Ordinary's Multi-Peptide Serum for Hair Density has been awarded with a Harper's Bazaar "Best Of The Best" Beauty Award. As the last post shows, we really can't contain ourselves when our products do such big things... so The Ordinary's Multi-Peptide Serum for Hair Density is now also available with 50% off in-store and at until Wednesday. The exceptionally concentrated formula supports hair health so that it looks and feels thicker, denser and fuller.

Most Popular Instagram Hashtags