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deciem deciem

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THE ABNORMAL BEAUTY COMPANY  We are changing everything in beauty. Brands: Hylamide, NIOD, The Chemistry Brand, The Ordinary, Stemm, Fountain, Hair Is Fabric and More.


It's time for this month's ABNOMALOVE when we choose 10 lovely things you said about us last month on Instagram randomly and say a small thank-you back. You know the drill... all winners will receive a goodie box worth US$200 and one secondary winner will receive instead a bigger goodie box worth US$1,000. Our December winners and their heartwarming comments are:

@al_bcn You may be one of the best brands of the world in my eyes. Your comms, marketing and approach to product is just so new and engaging, you've won my heart.
@watercolourstorm @deciem This company is the most amazing, genuine, kind-hearted brand out there. I have never seen another brand that wants to give so much to everyone! You all deserve the world and more.
@teeny.yaminee Finding you guys has changed so much in my life (and to anybody I recommend which is a lot of people haha!). Keep doing what you do best guys! -
@mk17brooke ...You have my full respect a as a "disturber" to the market!!!! ✊
@bea_bagsik_ I love you guys!...Don't stop and conquer the universe (the world is already yours).
@mrsmelissam1 Thank you Deciem πŸ’ for changing our lives so profoundly. πŸ’œ
@apolishedprofile ...What your brand has shown is that good quality could be offered at a reasonable price. It was kind of a skin care revolution! πŸŽ‰
@scorchetine For me, there are many first class eye serums...but #deciem #niod orbits higher than all of them...scientists for your skin πŸ’• Fractionated Eye Contour Concentrate
@leigh_jewellery Congratulations to all you monkeys, top of the ladder to bottom! You're all running with this dream and making it work. -
And our top winner of the US$1,000 goodie box is -
@thejosephinejustins ...Do you know how much I LOVEEEEE receiving your emails? I feel like I'm reading someone's mail and not the once a day "buy this, buy that" companies normally send. It's so refreshing and so REAL! πŸ™ˆπŸ™ˆπŸ™ˆ
Thank you for making every minute of our lives so beautiful. β€οΈβ€οΈβ€οΈπŸ’ P.S. ABNOMALOVE was planned to happen on every first Tuesday of each month. We are 9 days late this month and the reason is that life told us once again that it doesn't like plans πŸ’πŸ˜œ

We have run into a family of very kind hippos this holiday season and now we are going to do something very special with hippos in 2018 (super serious... you'll see). These lovely hippos have taught us that kindness is free to give, that it's free to receive, that we all have it in us and that it cures incurable things. From the top, middle and bottom of our small big hearts, thank you for the kindness you have shown us this past year; thank you for loving us like friends and not like a business; thank you for telling us what we did right and what we did wrong; and thank you for making 2017 a year filled with so much love. Have a safe, peaceful, restful and loving holiday season. Happy and merry everything to you and the ones you love. πŸ’β€οΈβ€οΈβ€οΈ

Something big has happened. The Ordinary is now available online at @sephora in Canada and the US. It's all very obvious and we don't have much more to say. (Yes, we have started praying already since some items sold out before we finished the creative for this post.) πŸ™ˆπŸ’β€οΈ

Our little Miami pop-up at @miamidesigndistrict is now properly open just in time for our Canadian tailquarters team to have an excuse to escape our winter freezer on very official, very frequent and very unnecessary "business trips" πŸ’πŸŒ΄
We went shopping in the area but couldn't afford anything and so we are now back inside waiting for you to come by so we can give each other holiday love (and in this case our love also includes a 20% discount on everything in this store only until closing time this coming Sunday if you mention this post). This pop-up will actually take a very long time to pop (we will be here for a year) while we work on completing other charming stores in Miami β€οΈπŸ’

Even the oiliest paint eventually dries. We have officially (whatever that means) opened our first US store in NYC's charming SoHo at 26 Prince Street. This very cozy, very narrow, very deep store actually opened this last weekend but we wanted to make sure we could figure out our way around NYC first before we announce the opening. You know the drill... come in and give us a hug please. (We are now working to complete six other stores in NYC and expect all of them to be open by early spring. And we also soft-opened a store in Miami's Design District at 172 NE 40th Street last weekend. We're using a vintage steam iron to iron out a few last details before we announce Miami but the store is open and ready for hugs in the meantime.) β€οΈπŸ’πŸ˜˜

We receive far more love than we deserve from you every day and we have decided to do something about it starting today. We are calling this practice ABNOMALOVE. We will keep track of comments that say good things about us or any of our brands in response to our posts or to others' posts, or any form of love that refers to us in any way on Instagram. We will then choose 10 of these lovely comments randomly on the first Tuesday of every month and, if one of the comments was yours, we will send you a goodie box with US$200 worth of some of our top products. We will then randomly select one of these 10 comments for a secondary winner who will receive a much bigger goodie box with US$1,000 worth of our top products. We need to add some legal terms here but they don't fit... it doesn't matter anyway. It's all about love and we'll sort it all out! πŸ™ˆ And November's winners are:
@audie.benjamin Saw you guys opening soon in #metropolisatmetrotown -- I was so happy I squealed in delight and nearly gave my hubby a ❀️attack!! #cantwait #hurryup

@amongthefew Happy skin, happy me! You are happiness givers, monkeys!

@awellsm Deciem makes unbelievable products & I would recommend to anyone looking for beautiful skin.

@micaceous Every time someone compliments my skin, I make sure to tell them it's all thanks to The Ordinary.

@ninaheleen Used [Glow Booster] for a couple of days in a row and I am already in love. My skin looks radiant, healthy, and less tired.

@thezipfiles [NIOD] has become a lovely routine for me and I have personally found the results to be PHENOMENAL.

@oilyskinsolutions [The Ordinary] has affordable and effective products, and their minimal packaging, I'M IN LOVE.

@nikayud Another @niod wonderful product - Fractionated Eye-Contour Concentrate...And it's not your regular eye serum/cream, no-no-no!

@beautychick101 @deciem The Ordinary & Hylamide...My skin has never looked or felt better, and it's all because of these gems.

AND FINALLY, our top winner of the US$1000 goodie box is
@tiaracelestesorensen You guys are the future! I love everything about this company.

Thank you for giving us so much ❀️. Life without ❀️isn't worth living. β€οΈπŸ’

People who brag too much about their achievements sound a bit ridiculous regardless of what they have achieved and we know we have been dabbling in bragging territory this month... πŸ™ˆ As we were starting to feel guilty πŸ€’ that we had already posted about awards too many times earlier in November, award after award kept coming and we decided to collect all of them into a single post at the end of the month instead of filling your feed day after day with our bragging. So here it is. November has basically been awards month for us. After our win at Luxury Briefing Awards for Innovation in Beauty and our Co-CEO @nicolalkilner winning the CEW Achiever Award, our baby brand The Ordinary won several more awards including Best Foundation "Steal" from Cosmopolitan Beauty Awards, Breakout Brand from GQ's annual Grooming Awards and Best Skin Hydrator from Look Beauty Awards 2017. OK, we have got it all out now. And it's the last day of the month so no more bragging in November. (Side but important note: back in May, we promised to do something big when your loving votes helped us win best Anti-Ageing Brand from Sunday Times Style Beauty Awards. We haven't forgotten that we need to do something big for you. We have been low on stock. The big thing is coming. We also promised many of you whose foundation order was severely delayed when we launched that we would make it up to you. We have not forgotten that promise either. Both the making up and the big thing are in the oven... or the slow cooker. But they are coming!) β€οΈπŸ’

It's much easier to fall in love than to stay in love and so when we first read about the initial love affairs with NIOD Flavanone Mud, we didn't start browsing for engagement ring styles right away. More than a year into it, countless of super-emotional emojis, reviews, comments and media hugs later, we know the love for FM is not just in our tiny heads... it's real, it's marvellous and it's here to stay. The Sunday Times has called it "SUPERMUD" and "Glorious mud" while our loving customers repeatedly call it "THE MUD". FM really should be called something much more complicated (because it is a really complicated formula) but we thank the big universe that Brandon must have been on a sedative on the naming day because otherwise it would have been called something like Alpha-Hesperidin Clay Network in Saccharides (AHCNS) πŸ™ˆπŸ™ˆπŸ™ˆ In short (or long), FM is a 10-minute, 3-phase masque that offers broad support for dermal purification, protection and healthy responsiveness to elements. The visible result isn't really about lines, wrinkles or looking younger (those terms are dead and the industry will realize it very soon), but one of healthy skin showing its natural texture and glow. It works from the first use and continues to work every time you use it. It uses a high concentration of a pure flavanone from the inner white parts of citrus peel in a super-charged base containing oleic acid pre-cursors, an oxygen delivery system, ultra-pure bisabolol, resveratrol analogues, sustainable sea polysaccharides and multiple Amazonian clays. FM is available in a 50ml jar (that looks cozy but has an inconvenient shape thanks to NIOD's design genetics) and a 100ml tube that is very convenient. β€οΈπŸ’

All is going very well this Black Friday. Our website crashed only 3 times, it was out of order for only 7 hours, we have received only 3 city violation notices for blocking traffic as we load skid after skid, we sold out of most sets before Friday actually started in our own homeland of Canada and we now need to figure out how to ship out the 200,000+ and growing units from our tiny home. So much mess feels so good. It must be true love. β€οΈβ€οΈβ€οΈπŸ’

We are very impatient and we have good news for impatient people... It's now officially Black Friday in Gurvan Saikhan mountains, Mongolia where one day we want our own "ger" (a super-cozy Mongolian tent ⛺️). We have gone a bit mad this year (up to 80%+ discounts kind of mad). Black Friday last year nearly killed us: it crashed our servers 3 times and it took us 80 days (versus plan of 15 days) to fulfill all orders. Everything about it was just terribly wrong but we loved every second of it. It only fits that this year we have decided to offer even more sets and even more discounts because standing on the edge of the cliff wasn't enough for us last year... we actually want to see what it feels like to fall off. We have prepared thousands upon thousands of sets this year. Black Friday sets are available for shipment to Canada, US, EU and Australia only. While they are in stock, we expect all orders to be shipped in 10 days for orders within Canada/US, in 12 days for orders within the EU and in 15 days for Australian orders. We will continue to accept orders for out-of-stock sets for so long as the offers are available on our website, but shipments of out-of-stock sets may be delayed until as late as January 15, 2018. A shipping fee of $4.95 (US/CA), Β£3.95 (UK), €5.95 (EU) and $9.95 (Australia) is applicable to any order that contains Black Friday sets. As always, Black Friday orders are not exchangeable nor refundable. Finally, there is a purchase limit of 2 of any one Black Friday set and a total limit of 5 Black Friday sets per customer and these offers cannot be combined with any other offers or discounts. Black Friday sets cannot be combined with other products in the same order for logistics efficiency. If you wish to order additional products, please place separate orders. Oh, there are no offers for The Ordinary this year because a) we don't have enough stock to fulfill our ordinary volumes and b) could The Ordinary cost any less really?! Done with the legal gibberish... the sets are here: ger.deciem.com. (Please have mercy.) β€οΈπŸ’

Warning: This post was way too much to write, it's way too much to read and some people will call it marketing gibberish 🀑
The second major edition of @niod Copper Amino Isolate Serum (CAIS) has arrived and we could not be any more excited about it. CAIS 2:1 replaces CAIS 1%. While the first generation of CAIS 1% contained direct GHK copper peptides (known as GHK-Cu), this second generation contains 2% of pure GHK peptide of which 1% branches with copper ions upon mixing (NIOD’s new patent-pending approach for fresh, on-the-spot assembly of copper peptides), forming 1% pro-repair GHK-Cu (copper peptides) and leaving 1% free-form, pro-collagen GHK peptides. Both GHK and GHK-Cu exist independently in human plasma and support a wide range of health functions around healing and collagen maintenance.
This formula update also includes the addition of collagen-support peptides, Tripeptide-29 (>9% undiluted direct peptide), Acetyl Tetrapeptide-2 and Trifluoroacetyl Tripeptide-2. The base system of the formula combines mono-dispersed, plant-derived glycogen that forms spheres to protect the peptides, penetration-enhancing Myristoyl Nonapeptide-3 and cross-linked non-equilibrium hyaluronic acid.
CAIS required a neutral pH, but CAIS2 is stable and effective in the pH range between 4.5 (acidic) and 7.4 (alkaline). And the formula does not require refrigeration.
Phew... now the simple stuff 🍼: The formula has climbed kilometres but the price hasn't moved up even an inch as our growth has allowed us to negotiate much better peptide pricing. CAIS 2:1 is now available in 30ml. The 15ml size will be available in December. We have a lot in stock but we also have a really big waiting list. Please be patient with us as it will take up to a week to fulfill orders. For the NIOD-obsessed, Copper Amino Isolate Serum 5% will be replaced with Copper Amino Isolate Lipid 5:3 (CAIL 5:3) which will be available in early 2018. And finally, some illogically-good Black Friday sets are on their way for this Friday but CAIS2 isn't part of this year's offers. πŸ’β€οΈ

@niod Copper Amino Isolate Serum 2 is now just 2 days away. (Some side business observation: planning never works out very well since we definitely had not planned to introduce CAIS2 the day before our traditionally-catastrophic Black Friday πŸ™ˆπŸ™ˆπŸ™ˆ)

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