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Digital Branding Institute  We help individuals & organizations enhance their digital identity, visibility, & credibility via digital branding resources, training, & education.

The first problem that many brands on Instagram run into is that their posts aren't showing up for their target audience. There are a few changes you can make to ensure that your posts are more easily found by the followers you're looking for. #socialselling #instagramtips #digitalmarketing #digitalagency #socialmediatips

There is a lot of visibility to be had when you take your brand to the internet on social media. This can be good and bad. Make sure that your brand comes out on top with our #FailProof tips. #digitalbranding #digitalbrandingtips #digitalagency #socialmedia #socialmediatips

Know your opinions and don’t be afraid to voice them. You won’t be everyone’s favorite, but that okay. You’re only interest is in your specific audience, so be bold.
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#digitalbranding #branding #marketing #socialmedia #contentmarketing #digitalmarketing #seo

Before you create an Instagram content strategy, there are a few things to think about. We share a few tips to make sure that you've outlined the goals that you're hoping to achieve. #instagramtips #instagrammarketing #digitalmarketing #digitalagency #socialmediamarketing

Chatbots are great programs that can talk with your viewers at any time, day or night. Simple programming is all that is needed, and then a viewer can discuss any basic Q&A program that you’ve created, or even shop your site with assistance.
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Implementing chatbots will blend web pages and apps for a fully immersed experience.
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With chatbots, store hours are no longer necessary. Chatbots function as virtual assistants to answer any question (providing you’ve programmed them that way) and have a conversation about the company. And this all happens instantly!
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#metrics #digitalbrandinginstitute #digitalbranding #analytics #web

With the internet, connections can be made globally, locally, and everywhere in between. Spread physical and digital business cards to create these connections, then be sure to follow through on them.
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#digitalbranding #branding #marketing #socialmedia #contentmarketing #digitalmarketing #seo

Influencer marketing has been determined by its users to be a successful platform for getting their brand out there. Companies like North Face, Hubspot, and Rolex are already using social media-based influencer marketing to connect with their audience and to create new audience members.
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Traditional advertising can lead to an inability to connect with social media users. Millennials are already advancing in their careers, with Generation Z following quickly behind. .
This means that an enormous population’s purchasing power is increasing rapidly. These two groups combined comprise most of the world’s population and are more influenced by influencer marketing than by traditional advertising efforts. .
This trend is only going to grow as Generation Z continues to age.
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#metrics #digitalbrandinginstitute #digitalbranding #analytics #web

Making the switch to https can feel daunting and unnecessary, but that is far from the case.
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Https has many great features to offer your brand that HTTP can't keep up with. .
Staying loyal to HTTP will do nothing to benefit your brand.
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However, if you switch to https it can make a significant impact on your visibility. It will also affect your level of trustworthiness with your viewers. .
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#digitalbranding #digitalbrandingtips #brandreputation #brandreputationmanagement

The idea of free website traffic is one that fills many brand builder's eyes with stars. Free traffic is the goal, right? .
We all want our brands to be so well put together that traffic comes in on their own, but how can you achieve this? .
With a few simple changes, you can start bringing in free website traffic to your website and grow your brand organically.
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#socialmediatips #digitalmarketing #websitetraffictips #socialmediatools #socialmedia

The oldest members of Generation Z are 22 years old now. They’re beginning to enter the workforce and will only be increasing their buying power. This means that brands will have to shift their digital branding strategies to reflect this change.
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In addition, 81% of Generation Zers report watching at least one hour of online videos a day. This may be why you can expect to see bigger investments into Snapchat and Instagram in the coming year.
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#metrics #digitalbrandinginstitute #digitalbranding #analytics #web

Using someone else’s content may seem counter-intuitive, but it can actually work to your benefit. Licensed content is a great resource for your brand when used appropriately. Keep reading to find out how to use licensed content to build your brand visibility. .
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#digitalbranding #socialmedia #licensedcontent #socialmediatips

LinkedIn can hook up your business with anyone relevant to you. its the “who’s who” of the professional world.
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#digitalbranding #branding #marketing #socialmedia #contentmarketing #digitalmarketing #seo

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