How outsourcing your marketing can save you money long-term #microblog
Let’s face it: Not all small businesses have the cash flow or business needs for a full time marketing employee. The good news is, in this day and age you don’t need to be able to justify a full time hire. Instead, consider outsourcing.
1️⃣ Outsourcing is quicker: Hiring an agency or freelance worker takes a matter of hours, rather than weeks or days to hire an employee. Instead of going through the fuss of finding budget, putting together a job description, hiring, and then training a new employee you can outsource and hire a freelance marketer or an agency right away
2️⃣ Outsourcing is cheaper: Having a full-time or part-time employee will cost your business more money than outsourcing long-term due to overhead needs.
3️⃣ Outsourcing allows you to find the right expert: Outsourcing means you can hire someone based on a specific project or need, rather than hiring someone who may not have all the skills required for what you wish to accomplish.
4️⃣ Outsourcing is a network: The great thing about outsourcing is that most contractors, freelancers, or agencies have networks of other professionals they can refer you to or manage for you in order to get your projects complete.
5️⃣ Outsourcing is results-focused: Since whomever you outsource to isn’t an employee of the company, they’re goal is to gain your business and ensure that you see the ROI they can give you. This means they’re extremely motivated and want to push you to consider the best options for your business.
⚫️How to start?: First, write down all of the gaps in your marketing that you would like filled. Check out some agencies, freelance networks, or ask other small businesses who they use. A few good referrals, initial calls, and a kickoff meeting later and you’ll be on your way. Start small and as you feel good about outsourcing, you will gain momentum.
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