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cuyana cuyana

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Cuyana  Fewer, better is the philosophy behind everything we do. We design essentials for the modern woman with beauty and simple functionality.


When we launched Cuyana in 2011, the idea of “fewer, better things” was a foreign concept. The environment was filled with subscription boxes and daily flash sales. We saw so many people disillusioned with constant consumption of low quality items. Since that moment, it has been our dream to do 3 things well: design and manufacture pieces our customers will truly love (high quality, timeless design, and filled with integrity), find unloved items a new home with those who will cherish them (our #leancloset movement donations to @heartofvip), and encourage women to live a full, curated #fewerbetter life.
We are thrilled to take our movement further through a new partnership with the expert on filling life with joy. In two weeks, we launch our exciting collaboration with @mariekondo. We look forward to sparking more joy together... #cuyanaXmariekondo #sparkjoy

LA- Join us on February 21 from 7-9 PM at the Cuyana store (1140 Abbot Kinney in Venice Beach) for a Female Founders Series: Women In Culinary Art, as we discuss being a female entrepreneur in the culinary space. We’ll be in amazing company alongside @candacenelson (@sprinklescupcakes, @pizzana_la), @chfshirleychung (@bravotopchef), Heather Tierney (@thebutchersdaughter_official), and moderated by Cuyana Co-Founder, @shilparshah. To RSVP head to the link in bio. See you there!

Finishing touch. Next week our bestselling poplin shirts are back with a personal monogram detail. We made this one in honor of @chloekimsnow ❤️ #essentialwomen #mycuyana

Ready for the long weekend? We are with our new Suede Structured Tote and Merino Cashmere Wrap Sweater. #mycuyana

Design details: choose between a subtle v-neck and a delicate wrap finish. These two impossibly soft Italian styles always spring eternal.

Wrap yourself up in our new Merino Cashmere sweaters arriving this Wednesday, Valentine’s Day. Treat yourself to two new styles designed in the US and meticulously crafted in Italy. #fewerbetter

Shoulder Bags: of and for the moment as your constant companion. #myCuyana #fewerbetter

Our favorite pairing for Valentines Day. Pair our Raat ki Rani candle with a stunning seasonal bouquet from @farmgirlflowers. #femalefounders #fewerbetter

Weekend ready with our Mini Saddle Bag- fresh to the Spring ‘18 collection in a soft quartz.

@natalieoffduty making our new Classic Shoulder Bag a part of her #fewerbetter story.

Story. The fourth and final element in fewer, better design. We are a brand that celebrates product origins. Our Shoulder Bag has arrived from Florence in all its Italian glory. It’s time for you to add your memories and make it a part of your story. #fewerbetter

Design: the third element. Our design team is obsessed with feminine features that seamlessly integrate into a modern woman’s life. Find out more in our IG Story. #fewerbetter

Material and Craftsmanship: The first two elements of designing a #fewerbetter hero bag. We worked with Italy across every detail from the material and hardware to the construction and finishing. Our new Shoulder Bag arrives 2/7. Sign up via the link in our profile.

Elements of Essential. #fewerbetter

"I'll stop wearing black when they invent a darker color." Fashion musings from the timelessly stylish Emmanuelle Alt. #essentialwomen

Spring beauties. New colors available in our structured and zipper leather totes. #fewerbetter

Breath of fresh air... All your essentials, now in spring-savvy hues.

Hit reset. We've partnered with a few friends for a giveaway focused on rebooting (and nourishing) your daily routine. To enter: Comment below with your favorite way to reset. Then, follow @cuyana, @glamglow, @theouai, and @vintnersdaughter . CONGRATS to @lovelikeyoumeanit for winning the reset giveaway! Thank you all who submitted!

Ever-inspired by travel, an integral part of who we are as a brand, we shot our spring campaign on the beautiful island of Mallorca, Spain. #fewerbetter

“Embrace the promise of practically while still enriching your life with something eternally feminine.” Taken from our Spring editor’s letter today (link in profile) from Co-Founder @kggallardo. Who else is ready for Spring?

Today on our #MyCuyana takeover, we have influencer and author @lauraiz. Her #fewerbetter meaning: “Quality over quantity has always been my motto. No need for excess when you can invest in a few pieces that you know you can rely on for a lifetime."

Lazy Saturday... #myCuyana

Feminine details. #fewerbetter

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