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Wood Wood SS15' is inspired by academia, sports and youth culture, the theme of WWSS15 revolves around a fictional boarding school. The style and attitude of
the students combined with the different aspects of campus life and educational institutions in general form the foundation for the collection.
Composed of two segments, Street Basics and Contemporary Fashion, taking a sports-fashion approach the WWSS15 collection is built on new takes on iconic silhouettes, staying true to the sub-cultural heritage of the brand. The collection has a clean minimalistic look and consists of three main stories with references to the different departments of the imaginary W.W. school.
Wood Wood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. As a sub-cultural founded lifestyle brand, we grew up with graffiti and street culture in the 90’s where style was key. We mix high fashion, sports and streetwear with youth culture, art and music creating the best possible product balanced between style and function. Best described as Contemporary Street- wear, Wood Wood has looked beyond just fashion and is making its mark with a strong sports component, combined with the brand’s ability to move up and down the fashion spectrum.