Imagine if you walked into a new store and the greeter by the door immediately asked you for a list of your friends and their email addresses then followed you on social media and while you looked at the merchandise, the greeter tagged you in a photo of their weekly mailer so that all of your friends could see it. How would you feel about that?
As the lone greeter of your online shop, it is up to you to welcome people, not repel them.
While there are many multi-level marketing companies that seem to encourage associates get sales by any means necessary, I think as independent artists we can learn what NOT to do from them.
1. Be cool. This is the most essential piece of advice. Do not obsessively email stalk your potential customers with invites to your groups/sales/promotions unless they request to be on your mailing list. It is fine to email once in a while when you have something new to offer (like a sale or to introduce new works), but this is what the point of social media is. You should post your promotions on your social media pages. Follow up with commenters who ask questions about where to buy. When I am working personally with a client, when the sale is complete, I email them a nice thank you note with a link to my social media pages and let them know I post new works often and not to hesitate to contact me should they have interest in more artwork.
2. Don't be an unwanted guest. If you have a product to promote, promote it on YOUR page. Posting coupons or ads on someone else's facebook page or tagging them in photos of your ads on instagram violates rule number 1. It also seems really desperate. As mentioned in a previous post, if you feel not enough of your followers are seeing your facebook posts, use the "boost" option. Better to spend $5 on a boosted post than lose customers because you annoyed them.
*continued in the first comment 🔽