One of my favorite things to do on a Weekend is GEEK OUT on Digital Stuff like Facebook ads🤓 Is that weird?🤔
Anyway...today, I'm launching a new Facebook ads client for real estate! The first thing I do when I get a new ads client is: install their Facebook pixel to their main website and to any other pages they are hosting outside of their main website, such as LeadPages.
Soooo, what is a Facebook pixel anyway?
Glad you asked! It's a sweet little piece of code (specific to your ad account) that is added to the places I mentioned above.
Aaaaand, why is it important? Well, the pixel serves three purposes:
1. It allows you to show ads to people who have visited your website (🔥leads).
2. It allows you to build audiences and show ads to people who have common demographics, interests, and behaviors with people who have visited your website (smart leads!).
3. It allows you to share information with Facebook. So, when someone opts-in to your email list, downloads your lead magnet, or purchases your product, Facebook will know, which means you can measure your results accurately and help you find more people like the ones who are proven to be interested in what you are offering.
The sooner you add the pixel, the more data you’ll give to Facebook for all future ad campaigns. So, even if you don’t plan to run Facebook ads today, install the pixel now so you have the data when you’re ready.
Here's a video that can help you install it on your own: https://www.youtube.com/watch?v=gQWfNB1EV7Y
❗️ #facebookads #geekystuff #digitaljedi