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CHRIS APPLEBAUM  Director✖️Creative Director Born in Los Angeles

Good story behind this Mighty Mighty Bosstones video. I’d known Nate (guitar) since college in Amherst & had directed a bunch of MMB videos. But “Impression That I Get” was different. It was a monster of a single. Mercury Records knew it & wanted a big Director to shoot the video. The band wanted me, their “friend”. The budget was $200k but after a protracted fight the label decided that if the band wanted me they’d have to cut the budget in half. They wanted to save money to apply to the imminent re-shoot. That meant: if I wanted to shoot it I’d have to direct it for free. There was no way we could make the budget work otherwise. Before we officially booked the video I made a deal with the video commissioner: if the video went into Heavy Rotation on MTV they’d need to pay me my fee. I remember their A&R woman reading through treatments from other directors while on our shoot. The label was sure I’d fail & wanted to be prepared for the re-shoot. What she didn’t know was that the boys were giving me incredible performances on the other side of the dusty NYC studio. I delivered the edit & the label actually liked it. They released it to MTV and it went to Heavy Rotation (then it sat at #1 for the entire summer). A week later I got a check for my full Director’s Fee...and a few weeks later the video became the most played video in MTV history (c 1997). Today it’s an enduring classic & every time I hear it - it reminds me of how far you can go if you believe in your vision & if you form a bond with a band of brothers: all 8 of them. Cheers to @bosstonesofficial (PS still the best mosh pit you’ll ever find yourself in).

Thanks to @nowthisentertainment for the props on an old video I directed for @badgalriri although (fact check) was a 2 day shoot!

That time when your cute Miley Cyrus Video & the death of Osama Bin Laden romantically intertwine in a pop culture Cuisinart... #fbf (and helped bump us up to 646MM @youtube views).

In this pic I’m, like, “You Farted” and Kim’s, like, “Yeah, so...?”
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Taken with the help of my friends @hoopafied @jph315 @mickdimaria

My #fountainsofwayne video is included in the @billboard Top Music Videos of the 21st Century. @badgalriri “Umbrella” made the list, too! Thanks @jph315 & @shelhellpd & @davehussey !

Who needs ad agencies when you can get 1.1 Billion media Impressions & 9 Million Views shooting on your own with your friends? .
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Starring @irelandbasingerbaldwin for @eats.channel with Thanks & Praises to Jah.

ALEXIS REN x RENACTIVE x CHRIS APPLEBAUM x OVERDRIVE
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Directed by @chrisapplebaum / Talent @alexisren / Producer @elena_ioulianou / DP @acplookbook / Edit @sydneyireneproductions / MU @olga_pirmatova / Hair @randipetersenhair / Apparel @renactive / Location @crubox

“Heart Attack” video I Directed for @ddlovato a couple years ago.🏆

Shot this in New Orleans for @olivia_holt with Make Up by @amyoresman & an amazing Nola crew. We filmed a scene with Olivia in the bathtub where Napoleon signed the Louisiana Purchase at historic Le Pavillon Hotel.

Superbowl commercial a couple years back with @kimkardashian. Kim had a horrible flu but powered through. Total trooper.

Tropic Thunder with @ninaagdal in my Carl’s Jr spot filmed with the help of my friends @jph315 @mickdimaria @hoopafied @frankgalasso1 @scottbarnes68

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