Good story behind this Mighty Mighty Bosstones video. I’d known Nate (guitar) since college in Amherst & had directed a bunch of MMB videos. But “Impression That I Get” was different. It was a monster of a single. Mercury Records knew it & wanted a big Director to shoot the video. The band wanted me, their “friend”. The budget was $200k but after a protracted fight the label decided that if the band wanted me they’d have to cut the budget in half. They wanted to save money to apply to the imminent re-shoot. That meant: if I wanted to shoot it I’d have to direct it for free. There was no way we could make the budget work otherwise. Before we officially booked the video I made a deal with the video commissioner: if the video went into Heavy Rotation on MTV they’d need to pay me my fee. I remember their A&R woman reading through treatments from other directors while on our shoot. The label was sure I’d fail & wanted to be prepared for the re-shoot. What she didn’t know was that the boys were giving me incredible performances on the other side of the dusty NYC studio. I delivered the edit & the label actually liked it. They released it to MTV and it went to Heavy Rotation (then it sat at #1 for the entire summer). A week later I got a check for my full Director’s Fee...and a few weeks later the video became the most played video in MTV history (c 1997). Today it’s an enduring classic & every time I hear it - it reminds me of how far you can go if you believe in your vision & if you form a bond with a band of brothers: all 8 of them. Cheers to @bosstonesofficial (PS still the best mosh pit you’ll ever find yourself in).
Who needs ad agencies when you can get 1.1 Billion media Impressions & 9 Million Views shooting on your own with your friends? . . . . . Starring @irelandbasingerbaldwin for @eats.channel with Thanks & Praises to Jah.
Shot this in New Orleans for @olivia_holt with Make Up by @amyoresman & an amazing Nola crew. We filmed a scene with Olivia in the bathtub where Napoleon signed the Louisiana Purchase at historic Le Pavillon Hotel.