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CHI  More than your favorite flat iron. #CHIhaircare

This braided crown 👑 has the magical ability to transform you from mortal to princess just in time for Hallows Eve. TIP: Spritz in CHI Rose Hip Oil Color Nurture Dry Shampoo to the roots of the hair before styling to add texture.

Let this Parisian Faux Bob on @missuniverse @demileighnp inspire your Halloween outfit. Hair: @melissa_glz02

Step one: Ditch the basic ponytail. Step two: Try this souped-up style, courtesy of @missusa @sarahrosesummers, using CHI.

If you love instant gratification, then the CHI Lava 1" Hairstyling Iron is for you. The non-damaging power of ceramic with volcanic lava heats your hair evenly in fewer passes. The result? Silky, shiny hair with zero frizz.

Designed with the ability to use lower temperature settings, creating salon quality styles that reduce damage is easier than ever before.

The CHI Spin N Curl more than lives up to its name — all it takes is 10 to 15 minutes to achieve voluminously buoyant curls before you’re literally bouncing out the door. 📷: @ciaramarieova

We've scored an insider trick from CHI Global Artist @rockyvitelli that will forever change the way you do a blowout at home. Hint: It involves the CHI Nano Hair Dryer, CHI Enviro 54 Hairspray and a pin curling technique.

Don't believe in magic? Neither did we until we saw the transformative powers of the CHI Lava 1" Hairstyling Iron. 📷: @thegirlinthepaisleydress

Warning: The CHI Lava 1" Hairstyling Iron, CHI Rose Hip Oil Color Nurture collection, CHI Nano Hair Dryer and CHI Silk Infusion might induce instant shopping. 📷: @mermaidinheels

The CHI for @ultabeauty Pink Titanium 1" Hairstyling Iron + this DIY how-to = hair perfection. The plates deliver a smooth glide and the LED temperature control allows you to customize your styling experience. 📷: @laineymariebeauty

What do you get when you add CHI Argon Oil plus Moringa Oil collection to your routine? This luscious hair goodness.

Dr. @faroukshamiofficial, Founder and Chairman of #FaroukSystems Inc. (@chihaircare, @biosilkhaircare and @esquiregrooming), has devoted his life to the professional salon industry. Today we celebrate him.

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