"I think reading is important because we need to educate ourselves on the way other people live their lives, everyone is so different and books allow us to tap into other people's realities. Another thing I love about reading is how different it is for everyone. If my friend and I read the same book, we kind of get different ideas from it. It's really powerful how the exact same words can be read so differently. Whereas when you’re watching a movie or a show, you’re being told a story rather than being a part of it." -- Kaisha at Indigo CF Sherway Gardens (Photo: Yasin Osman)
Join our #ExperienceIndigo and #AlwaysBeReading initiative featuring photography and real Indigo customers from all over Canada reading real books. Share a photo of your most recent store visit here on Instagram using the hashtags #ExperienceIndigo and #Contest and tag @chaptersindigo. Enter biweekly for a chance to win 1 of 4 $100 Indigo gift cards. Please also make sure to follow @chaptersindigo to be eligible. Contest ends on March 31, 2017. Click #linkinprofile for full contest rules.