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Connor Fowler - Brand Designer  ✏️ Brand Identity Specialist πŸ™ŒπŸ» Helping #makers and artisans harness their passion to leave an impactful impression β€’ πŸ“° Join My Newsletter ↙️

TALTEX in progress!πŸ’₯ This is the main concept and other variations! What do you think? πŸ€”
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Taltext is a unique sneaker brand who not only create their own shoes but also supply the most innovative brands on the market.
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The design itself is based on a shoe tread pattern and captures the motion and athleticism of the brand overall. Power, strength, sport and speed.
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In the other variations, you can see how I've tried a sharper squared off version that ultimately was too rigid overall. Whilst, the one in the bottom corner looked great in practice it didn't feel stable as a design. Your eyes were thrown through a twister and without the addition of the three dots that version would not work!
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I'm excited to share the final packaging solutions with you later this week but, for now let me know what you think of the final version! πŸ’₯
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Looking for a new logo or identity for your brand? Tap the link in my bio to get in touch and let's start working on your story! πŸ™ŒπŸ»

BADGER ➑️ To learn a new skill you have to practice it. Which sounds obvious right? But you can do it wrong.. πŸ˜’
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Take this badger design for example. Back in 2016 I created a tonne of badger related designs to improve and expand my knowledge
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Drawing the same animal in different styles every single day.
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By focusing in on one subject I could experiment elsewhere, I could try new ideas and grow as a creative.
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I improved my technical and artistic skill so quickly doing this. I knew the shapes and the form of the animal I just had to experiment and execute the final design differently.
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When you're learning something new try this technique and see if it helps you learn faster. -
Archive Number: 039
Project Name: ANIMAL_SERIES
Design Created: SEPT 2016
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Follow #cfowlerarchive to see the whole collection as it updates! πŸ”₯
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Looking for a new logo design or brand identity? DM / Tap the link in my bio to book your FREE brand consultation!

How many lines is this sketch made from? ⁉️I created the design and I'm still mesmerised by it a year later!
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We're revisiting the Taltex branding and logo design project this week so stay tuned! πŸ‘Ÿ
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It's been around a year since my business really started to kick off..
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The projects were getting bigger, larger clients and my social accounts were growing fast.
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I began to feel like all my hard work was paying off. Creating content and contacting leads was actually working.
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I started to notice I was becoming a little complacent with my work, not pushing as hard and not experimenting.
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Then advice came along and helped me get control back and push even harder. That advice was:
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Get clarity, set high goals, show up every day and keep moving.
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The second you start to slow down or get distracted your business does the same. That advice has saved me on my worst days so many times.
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You can do anything you want to if you keep creating, making and building for as long as you can.
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I hope you all have an awesome week and let me know what your biggest goals for the year are! ✌🏻

White & Co πŸ•―οΈ Not quite a monoline design, but we're close enough! Who remembers this design? πŸ€”
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The original design system for this branding focused in on using different coloured flames for each scented candle.
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This was not only reflected in the colour of the candle itself but I extended this system all the way through to the packaging as well. -
Colour can provide so much clarity to customers. Making their buying decision so much easier. Try considering how colour could impact your products when you next come to rebrand or release a new line.
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Make things clean, clear and simple for your customers.
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Follow #cfowlerarchive to see the whole collection as it updates! πŸ”₯
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Archive Number: 043
Project Name: WHITE_&_CO
Design Created: NOV 2017
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This logo is currently unused and available for purchase. If you're interested in this design please DM me to discuss the details further! ✨

LCM JOINERY - Those engravings!! πŸ”₯ What do you think? πŸ€”
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This logo caused quite a conversation earlier in the week when I shared a 3D or flat variant. Although the 3D variant was intriguing, when the design was put into context, on wood, the flat version had so much more definition! So I kept going and building it!
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With each of the application images you can see where the brand direction is heading. Oh and there's a bit of DDC Hardware in there for the type!
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I've worked on a colour palette that strongly contrasts the materials LCM work with so their visual identity is never lost against their wooden products.
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They work in harmony together.
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Make sure you check out all the images to see that striking apron on the end. The full colour and line art variations of the logo design balanced side by side.
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Let me know your thoughts on the set below and I hope you all have an awesome weekend ✌🏻

Ice Cream Parlour 🍨 Who wants to share a sundae with me? πŸ˜…
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Archive Number: 044
Project Name: ICED_PARLOUR
Design Created: JUL 2016
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This design is currently unused and available for purchase. If you're interested please DM me to discuss the details!✨

Two variants for the Joinery brand, which do you prefer Top or Bottom? πŸ€” Flat or 3D?
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I'm keeping this design clean and minimal so everytime it is used on a wooden product every single detail is clear. Expertise and incredible craftsman is often hidden in plain sight, and that's what I want to reflect in this branding as well. A lot of hard work, beautifully finished.
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Check my story feed for some more information on the brand itself, colour versions and also a diagram of what a "Castle Join" actually is! 🏰
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All of the projects I've shared recently have had a focus on #handmade products which come with certain limitations due to how and where we can put the branding on each item. -
However! Don't let limitations in material reduce or influence your creativity. Sometimes your best work will be made when you are pushing the edges of those limitations.
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I've found that by having some limitation in your work it forces you to push the boundary and think outside of the box.
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You can very easily become disheartened when working on projects with strict limitations but, keep being persistent, trust me it pays off.
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I hope you're all having a good week! ✌🏻 Keep designing!

METEOR β˜„οΈ - An unused concept from a space-themed festival camp project! I've always thought this design would suit a meeting or productivity app as well! Blasting through space, achieving those goals! πŸ‘©β€πŸš€
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Interested in updating your brand? Tap the link in my bio to book a free brand consultation with me to discuss your project!
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Archive Number: 009
Project Name: METEOR
Design Created: MAR 2017
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Follow #cfowlerarchive to see the whole collection as it updates! πŸ”₯
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This design is currently unused and available for purchase. If you're interested please DM me or drop me an email through the link in my bio! πŸ“₯

Sketching out ideas for a joinery brand, what do you see? πŸ€”βš’οΈ
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Imagine the design is from the top looking down and the entire thing was made from wood.. maybe there are some joiners out there who might be able to enlighten everyone! πŸ˜‰
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When I'm working on a brand/logo for an artisan or someone who creates a physical product I always love the process of incorporating their skill or product into the design work itself.
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It's always a challenge working out how to make their vision and brand shine through clearly in a piece of design. I take time researching their product catalogue and industry for inspiration on how we can merge both the physical and strategy world together.
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In this case, the sketch has been based around a specific technique used by the joiner to create strong bonds between three segments.
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To people in the industry, this idea will be very clear but, a piece of branding must appeal to the client's audience first and foremost. Good branding is a constant balance between the obvious and the abstract, the feelings that are imbued in your customer's when they see your visual identity.
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Interested in finding that balance with your brand? Get in touch through my bio link for a free consultation to see how I can help you! πŸ“₯

BULLDOG - A British icon crossed with some super thick lines, a powerful statement! πŸ‘ŠπŸ» What's your favourite dog breed? 🐢
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Sometimes you've just got to make a dog logo. That's all I have to say about that!
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Looking for a new logo design or brand identity? DM / Tap the link in my bio to get in touch! πŸ“¨
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Archive Number: 003
Project Name: ANIMAL_SERIES
Design Created: MAY 2017
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Follow #cfowlerarchive to see the whole collection as it updates! πŸ”₯

MW logo, bringing concepts to life! 🌲 What do you think of the applications? πŸ€”
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One of my biggest dreams as a designer is to have my work present on objects and tools people use every day.
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Although an axe may not be in your toolkit for many it is a daily essential. To have something I have created on such an incredible product is a massive win for me.
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The more projects I work on with skilled artisans and makers, people who great amazing products the more fulfilling I find my work to be and the more passion I can put behind it.
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Being passionate about your work and doing good work are two things I think come hand in hand. Find that balance and you'll have hit gold.
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Do you have a dream product / object you'd like to get your designs on? 😍
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Looking to build a strong brand but not sure where to start? Tap the link in my bio and contact me to arrange a free branding consultation! πŸ™ŒπŸ»

An unused concept from an old project.. What do you see in this design? πŸ€”
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Still guessing? I'll give you a hint, it's from my letter series! πŸ•΅οΈ
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I'm honestly a little unsure where this design came from. I was digging around my old files, checking every single layer...
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Then this popped up, smack bang in the middle of an artboard still in stroke form, not expanded just rough cut.
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I still am quite mesmerised by the asymmetry of the design, overlapping shapes, sections and the balance between sharp and square edges. -
At the moment this logo is unused and available for sale! Hopefully it'll go to a good home one day, if you're interested drop me a DM! πŸ”₯ -
Looking for a new logo design or brand identity? DM / Tap the link in my bio to get in touch! πŸ“¨
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Archive Number: 011
Project Name: LETTER_SERIES
Design Created: APR 2017
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Follow #cfowlerarchive to see the whole collection as it updates! πŸ”₯

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