cfowlerdesign cfowlerdesign

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Connor Fowler - Brand Designer  ✏️ Logos • Branding • Social Strategy ⚡ Currently taking on new projects 💌 Get in touch through the link below! 👇🏻 Let's kickstart your 2019 🔥

Four reactions for CCE, which one are you today? 🙃
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We created this secondary design from the complete mascot design I shared last week focusing in on the emotions that could be shown through one simple icon.
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This is one way you can expand a logo design to a more complete identity system. Break the logo down into assets that complement the rest of the branding. -
In this case, CCE is a very cute, sometimes self-deprecating brand that needed more than just a static logo design.
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So when it came to future packaging and menu design it felt right to create a system that gave the character more than just one emotion.
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Building out this character not only gave the brand more depth but was also relatable to the children of CCE's target demographic, a friendly face or point of entertainment throughout each customer's visit.
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Have you ever created a responsive design system like this? I'd love to hear about it! 👇🏻

Introducing the CCE mascot! I'm so happy with this logo, let me know what you think below! 🐤⤵
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Clicky Chicky Eggs is a street food startup who focus on creating classic and internationally inspired egg-based dishes! -
We're jumping ahead a little on this one as I wanted to share this business card concept with you all!
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This is definitely the brightest, most playful design I've worked on all year and it's very quickly becoming one of my favourites!
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Stepping out of your comfort zone is hard. But 100% necessary.
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Although I haven't illustrated a character like this for a long time it was amazing to get back into those shoes and try something new.
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All the skills you had as a young child will come back to you one day. They'll all be useful in their own way.
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There will be plenty more of this project coming next week including all of the other logo design assets I created for this street food brand! -
PS. This post was created using the mockup I created 💥 Swipe Up on my story highlights to get it for FREE!
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#logodesigner #logodesigneruk #branddesigner #logoinspirations #logodesigns

🐤Which of these chirpy chicks would you pick? 1 or 2? 🤔
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These were two initial concepts we created for Clicky Chicky Eggs, a new street food brand that specialises in egg based meals and snacks!
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What a niche right! More to come on this project tomorrow!
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#cfowlerdesign #logodesigner #logodesigneruk #branddesigner #brandidentitydesign

Let me tell you how I became a graphic designer.. 👇🏻
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I was 17 and kind of lost 🤷‍♂️ I was not doing well in college (high school) I'd gone from grade A to C/D and I had no drive.
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At the same time I was part of a band that needed a logo and merchandise. But none of us knew how to make one. I chose to step up to the plate.
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I spent hundreds of hours in the library tinkering and pushing buttons in Adobe Illustrator until I somehow came up with a logo design. -
Trust me, it wasn't a good design, but it was well worth it just for the process.
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For the first time in years, I'd felt like I had a purpose again, my passion was reignited and I was learning a truly valuable skill. 🔥
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From that day forward I spent hours every single day in the library or at home making logos, designs and layouts. Trying to master this skill.
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I only got so far before my high school grades started to drop, I was failing tests because my passion was elsewhere.
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But that didn't stop me, I left school with a skill that no one else around me had and for the next 4 years I practiced and honed my design skills to allow me to take the leap into running my own business.
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What begin as a task that needed doing very quickly became a hobby and then 7 years later became my full time job.
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Your hobby, your passion, your wildest dream, could become your full time job. Just show up every day and you'll get there.
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How did you get into graphic design? What's your story? 🤔
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Photo by @designfestbrum

I've got a very egg-citing monogram to share with you today! What letters do you see? 🤔🐣
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Working with startups and new companies is very different from working with an already established brand. Here's how I start to help them create a strong design solution:
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1. We start by uncovering the who, the what, the how, and the why. Digging deeper into their vision, ideal customer and products/services.
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2. Then we take that information and look at their marketplace, who is their competitors and how do they differentiate themselves? Maybe there's something to learn from them?
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3. After we've gathered all of that analytical information before we begin creating concepts I ALWAYS create an art direction mood board. Full of photos, colour palettes, typography, architecture, product design etc to really give us a strong foundation to work from.
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These three stages help me truly understand the direction a new startup is wanting to head in.
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Which ultimately gives you the best starting point to create your concept designs from.
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Don't throw spaghetti at the wall and hope an idea sticks. You're far better off having a thorough research process than just creating concept after concept. -
Particularly with a new company who may need more help understanding themselves and their direction first.
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How do you help startups and new brands? Is there anything special you provide them in your process? 👇🏻

One Post-It note is all you need! Who else loves these chicks? 🐣🐤
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I've been working on a logo design for a new street food company, creating something playful and lighthearted!
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You might be thinking, "Connor but you mainly do minimal geometric design, this is more like an illustration?"
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Good question! In some ways you'd be right but let me tell you about Connor aged 8-18.
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I used to doodle A LOT. ✏️
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Everywhere and anywhere, creating characters, creatures worlds and stories in the back of my notebooks, tables and test papers.
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(I was told off in year 2 for drawing all over a test paper)
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When I start working towards being a graphic designer that side of me started to be pushed aside for the design style I have today.
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So, when Mikee approached me to take that minimal style and merge it together with a mascot I jumped at the chance.
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14 year old Connor would be beyond excited at this project because I finally had the chance to bring together the artistic and design sides of my skillset.
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Don't feel you have to stick to one style, don't forget what you learnt in school or did as a troublesome teenager. -
It all comes back around. 🌍
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Let me know in the comments if you got in trouble for anything similar at school 😅 👇🏻

What makes a good piece of design? 🤔
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PS. bonus points to anyone who spots the problem with this post 😉
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From your coffee mug, to your couch or sketching pencil, everything is designed. -
One way or another a person has sat down and worked tirelessly to make that idea or product shine.
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I started to approach each of my days with this idea and it has really shifted my mindset.
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When you see everything as a piece of design, you appreciate it more. You notice the etching on your fork or the sound your keyboard makes when you type.
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Rather than taking everything for granted or expecting better all the time it's worth remembering and recognising that you're only seeing the best of the best ideas.
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Imagine all of the things that were designed that you never saw. That never made it into existence. You're only seeing the finest designs.
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What was the last thing you used or saw that was designed well? Tell me that story in the comments! 👇🏻

Here's why you should be using mockups... 👇🏻
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You've probably been in a client meeting or presented a logo design on just plain paper before. How did that go?
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You may have been met with responses like "it doesn't feel creative enough" or "I can't imagine how it would work". -
You've just poured your heart into this design and the client doesn't "get it".
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I used to do this as well, at the beginning of my career I thought the best way to do it was slapping a design on paper and just expecting the client to understand.
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Here's what you should be doing in a client meeting:
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1. Providing a clear story and reasoning for your design decisions.
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2. Making sure you explain yourself in a clear, easy to understand manner. Remember your client usually isn't a designer.
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3. Show them how the design works, referring back to the brief. Don't make them imagine it.
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You need to be making the design process easy to digest. Don't throw grids on designs to be flashy, be practical, be thoughtful.
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Put yourself in your clients shoes and show them how beautifully your solution will work in the real world.
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That's where mockups come in, they give you the freedom to share the story and your reasoning with beautiful imagery.
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Free or licensed. Cheap or expensive it doesn't matter.
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What matters is that your client "gets it" and with a few extra minutes of design time you can help them get there.
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What do you think? Have mockups improved your presentations or client interactions? 🤔

Hopefully they can take on Mayweather🥊🧙‍♂️
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It's time for #fontfriday! Each week I'll be sharing my favourite fonts with you written in their own pangram! -
We're starting of with Futura, but not any old Futura. Oh no!
Futura Round is my pick for this week as it has the perfect balance of hand drawn softness and industrial stamp/stencil type ✏️
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Also font Friday should be fun so I'll be doing my best to find funny pangram to share too, it beats just writing the alphabet 😂
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Who else is a Futura fan? Let me know in the comments 🤘🏻

Mako Mountain Gear business cards are finally here! With a nice pinch of Futura thrown in too! 🔥
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Let me know your thoughts in the comments below! ⬇️
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Business cards are always one of my favourite parts of a branding project.
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There is limitation because of the size but, I find that allows me to explore even more interesting ideas. -
How can you grid the card to set the type in a new way, or what colours should I use to really balance well against the card stock we've picked.
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The constraints make business card design extremely fun in my opinion and a lot of the time I actually prefer working with constraints than a plain blank canvas.
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Constraints give you direction. A blank canvas can just be a distraction.
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By the way, you can get your hands on this mockup for free by swiping up on my story highlights! Enjoy! 😍

Finished logo for Mako Mountain Gear! ⛰️💧 What do you think? 🤔
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Who else is a bit of a perfectionist?
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Imagine this, you're up late working on a design piece and you've spent as much time tweaking the tiny details as you have planning and creating the entire thing. It's exhausting and gives you so much stress.
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But you feel like you have to continue. "It's not quite perfect" or "I'll just adjust this tiny bit".
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This is when perfectionism starts to become a problem.
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You can learn to work with it but, in my opinion, there is one mindset you need to understand and achieve.
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Ship at 90%.
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Send it off, save it down, render that file, at 90% complete. That last 10% of tweaking and perfectionism will take so long and most people won't even notice it.
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When you look at your work and go "aaaaaa it's so close!" that probably means it's done. So hang onto your sanity, and ship at 90%.
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Comment "ship at 90%" down below if you feel like this helped you today! I'll hop in and chat with you all 🙌🏻

Combining nature and lettering elements this week, what do you see in this sketch? 🤔✏️
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The first image shares a refined design, whilst the second shares a raw page from my sketchbook, overlapping ideas and everything 👇🏻
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I'm amazed by how many people I've spoken to in the last few months are scared about sharing their process. Scared that it's not good enough.
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"Oh my sketches are awful, I can barely hold a pencil."
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"I'll never be as good as you, I'm worried what people will think."
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I don't share my sketches to try and 1-UP people, I don't share them to impress. I share them because I enjoy the process and want to show you, that you can do it too.
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Sketching isn't doesn't have to be glamorous, it's an idea, a scratch on the surface of the best design in existence.
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What matters is that you share what you create.
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When I first started sharing sketches they looked really bad so sometimes I would redraw them but, I quickly realised that the image is not the important part.
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It's the story that goes along with it.
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Next time you're worried about sharing a design, or anything you've created just remember everyone is here for the journey.
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So go ahead and share a piece of it 🙌🏻
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If you've ever been anxious about posting or sharing your ideas on Instagram, let me know in the comments. I'll respond to everyone ❤️

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